--- title: "Brass Monkey vs Engel: Which is searched more in New Zealand?" description: "Is Brass Monkey or Engel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brass-monkey-vs-engel" publisher: "Brandwave" --- # Brass Monkey vs Engel: Which is searched more in New Zealand? Is Brass Monkey or Engel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brass Monkey and Engel - **Competitive set**: Portable fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brass Monkey Share of Search**: 77.2% - **Engel Share of Search**: 2.7% ## Is Brass Monkey or Engel more popular in search? - In September 2026, Brass Monkey had more branded searches than Engel among portable fridge brands in New Zealand. Brass Monkey had about 2,810 branded searches, while Engel had 100. Brass Monkey made up 77.2% of all portable fridge brand searches we track, and Engel accounted for 2.7%. - Brass Monkey was ahead of Engel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand moved from 70.4% to 77.2%, and its estimated monthly branded searches moved from 3.1K to 2.8K. - Across the 12 months ending September 2026, Engel’s share of searches among portable fridge brands in New Zealand moved from 5.2% to 2.7%, and its estimated monthly branded searches moved from 230 to 100. ## Top portable fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brass Monkey appeared in all four answers. Engel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Engel was listed before Brass Monkey in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Engel | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dometic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Brass Monkey | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | EvaKool | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about portable fridge brands - Asked ChatGPT "Which portable fridge brand should I buy in New Zealand?": 1. Engel, 2. Dometic, 3. Brass Monkey - Asked ChatGPT "What are the best portable fridge brands in New Zealand?": 1. Engel, 2. Dometic, 3. Brass Monkey - Asked ChatGPT "What's the best portable fridge brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Brass Monkey - Searched Google, AI Overview "camping fridge nz": 1. Brass Monkey Not named in any answer: EvaKool. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable fridge brands in September 2026? - In September 2026, Engel lost share of searches among portable fridge brands in New Zealand, from 3.8% to 2.7%. ## Month by month | Month | Brass Monkey estimated searches | Brass Monkey Share of Search | Brass Monkey rank | Engel estimated searches | Engel Share of Search | Engel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 70.4% | 1 | 230 | 5.2% | 3 | | Nov 2025 | 4.9K | 78.4% | 1 | 250 | 4% | 3 | | Dec 2025 | 7K | 80.3% | 1 | 290 | 3.3% | 3 | | Jan 2026 | 4.9K | 76.2% | 1 | 230 | 3.6% | 3 | | Feb 2026 | 3.1K | 73.4% | 1 | 210 | 4.9% | 3 | | Mar 2026 | 2.7K | 74.5% | 1 | 160 | 4.4% | 3 | | Apr 2026 | 2.1K | 76.6% | 1 | 110 | 4.1% | 3 | | May 2026 | 2K | 76.2% | 1 | 130 | 4.9% | 3 | | Jun 2026 | 2K | 75.6% | 1 | 130 | 4.9% | 3 | | Jul 2026 | 2K | 74.4% | 1 | 140 | 5.3% | 3 | | Aug 2026 | 2.4K | 76.9% | 1 | 120 | 3.8% | 3 | | Sep 2026 | 2.8K | 77.2% | 1 | 100 | 2.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brass Monkey’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brass Monkey**: Measured on the search terms “brass monkey”, “brass monkey battery”, “brass monkey freezer” and “brass monkey fridge”, summed into one figure. - **Engel**: Measured on the search terms “engel camping fridge”, “engel freezer”, “engel fridge” and “engel fridge freezer”, summed into one figure. - [Brass Monkey profile](/demand/nz/brands/brass-monkey) - [Engel profile](/demand/nz/brands/engel) - [All portable fridge brands in New Zealand](/demand/nz/categories/nz-portable-fridge-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brass Monkey or Engel more popular in search? In September 2026, Brass Monkey had more branded searches than Engel among portable fridge brands in New Zealand. Brass Monkey had about 2,810 branded searches, while Engel had 100. Brass Monkey made up 77.2% of all portable fridge brand searches we track, and Engel accounted for 2.7%. ## Cite this page Brandwave. "Brass Monkey vs Engel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brass-monkey-vs-engel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brass-monkey-vs-engel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.