--- title: "Bras N Things vs Victoria's Secret: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bras N Things or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-victorias-secret" publisher: "Brandwave" --- # Bras N Things vs Victoria's Secret: Which is more popular by branded search in New Zealand? Which is more popular in search, Bras N Things or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bras N Things and Victoria's Secret - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bras N Things Share of Search**: 25.3% - **Victoria's Secret Share of Search**: 5.6% ## Which is more popular in search, Bras N Things or Victoria's Secret? - In August 2026, Bras N Things had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Victoria's Secret’s 5.7K, and held a 25.3% Share of Search versus Victoria's Secret’s 5.6%. - Bras N Things was ahead of Victoria's Secret in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K. - Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K. ## How did search popularity change for New Zealand lingerie brands in August 2026? - Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026. - Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026. ## Month by month | Month | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26K | 24.3% | 3 | 8.4K | 7.8% | 4 | | Nov 2025 | 31.8K | 21.5% | 3 | 6.9K | 4.6% | 5 | | Dec 2025 | 31.9K | 22.4% | 3 | 5.6K | 4% | 5 | | Jan 2026 | 28.6K | 24.9% | 3 | 4.6K | 4% | 5 | | Feb 2026 | 23.5K | 24.8% | 3 | 3.8K | 4% | 5 | | Mar 2026 | 22.2K | 21.4% | 3 | 4.6K | 4.5% | 5 | | Apr 2026 | 25.9K | 24% | 3 | 6.9K | 6.4% | 4 | | May 2026 | 26.1K | 23.6% | 3 | 5.6K | 5.1% | 5 | | Jun 2026 | 27K | 24.4% | 2 | 5.6K | 5.1% | 5 | | Jul 2026 | 26.9K | 25.2% | 2 | 5.6K | 5.3% | 5 | | Aug 2026 | 25.9K | 25.3% | 2 | 5.7K | 5.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bras N Things’ and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bras N Things**: Measured on the search terms “bathers bras n things”, “bodysuit bras n things”, “bras n things”, “bras n things bra”, “bras n things lingerie”, “bras n things locations”, “bras n things near me”, “bras n things nz”, “bras n things online”, “bras n things outlet”, “bras n things pjs”, “bras n things queensgate”, “bras n things shop”, “bras n things st lukes”, “bras n things te awa”, “bras n things underwear”, “brasnthings”, “brasnthings co nz”, “brasnthings lingerie” and “brasnthings nz”, summed into one figure. - **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lingerie”, “victorias secret lotion”, “victorias secret near me”, “victorias secret nz”, “victorias secret online”, “victorias secret ph”, “victorias secret underwear”, “victoriassecret”, “victoriassecret bras”, “victoriassecret com”, “victoriassecret lingerie”, “victoriassecret nz” and “victoriassecret underwear”, summed into one figure. - [Bras N Things profile](/demand/nz/brands/bras-n-things) - [Victoria's Secret profile](/demand/nz/brands/victorias-secret) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bras N Things or Victoria's Secret? In August 2026, Bras N Things had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Victoria's Secret’s 5.7K, and held a 25.3% Share of Search versus Victoria's Secret’s 5.6%. ## Cite this page Brandwave. "Bras N Things vs Victoria's Secret: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.