--- title: "Bras N Things vs Jockey: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bras N Things or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-jockey" publisher: "Brandwave" --- # Bras N Things vs Jockey: Which is more popular by branded search in New Zealand? Which is more popular in search, Bras N Things or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bras N Things and Jockey - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bras N Things Share of Search**: 25.3% - **Jockey Share of Search**: 1.4% ## Which is more popular in search, Bras N Things or Jockey? - In August 2026, Bras N Things had more branded searches than Jockey among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Jockey’s 1.4K, and held a 25.3% Share of Search versus Jockey’s 1.4%. - Bras N Things was ahead of Jockey in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K. - Across the 11 months ending August 2026, Jockey’s estimated Share of Search among lingerie brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand lingerie brands in August 2026? - Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026. ## Month by month | Month | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | Jockey estimated searches | Jockey Share of Search | Jockey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26K | 24.3% | 3 | 1.4K | 1.3% | 7 | | Nov 2025 | 31.8K | 21.5% | 3 | 1.8K | 1.2% | 7 | | Dec 2025 | 31.9K | 22.4% | 3 | 1.6K | 1.1% | 7 | | Jan 2026 | 28.6K | 24.9% | 3 | 1.2K | 1.1% | 7 | | Feb 2026 | 23.5K | 24.8% | 3 | 960 | 1% | 7 | | Mar 2026 | 22.2K | 21.4% | 3 | 1.2K | 1.1% | 7 | | Apr 2026 | 25.9K | 24% | 3 | 1.4K | 1.3% | 7 | | May 2026 | 26.1K | 23.6% | 3 | 1.5K | 1.4% | 7 | | Jun 2026 | 27K | 24.4% | 2 | 1.5K | 1.4% | 7 | | Jul 2026 | 26.9K | 25.2% | 2 | 1.3K | 1.2% | 7 | | Aug 2026 | 25.9K | 25.3% | 2 | 1.4K | 1.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bras N Things’ and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bras N Things**: Measured on the search terms “bathers bras n things”, “bodysuit bras n things”, “bras n things”, “bras n things bra”, “bras n things lingerie”, “bras n things locations”, “bras n things near me”, “bras n things nz”, “bras n things online”, “bras n things outlet”, “bras n things pjs”, “bras n things queensgate”, “bras n things shop”, “bras n things st lukes”, “bras n things te awa”, “bras n things underwear”, “brasnthings”, “brasnthings co nz”, “brasnthings lingerie” and “brasnthings nz”, summed into one figure. - **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure. - [Bras N Things profile](/demand/nz/brands/bras-n-things) - [Jockey profile](/demand/nz/brands/jockey) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bras N Things or Jockey? In August 2026, Bras N Things had more branded searches than Jockey among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Jockey’s 1.4K, and held a 25.3% Share of Search versus Jockey’s 1.4%. ## Cite this page Brandwave. "Bras N Things vs Jockey: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-jockey This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bras-n-things-vs-jockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.