--- title: "Brannigans vs NZ Recruit: Which is searched more in New Zealand?" description: "Is Brannigans or NZ Recruit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brannigans-vs-nz-recruit" publisher: "Brandwave" --- # Brannigans vs NZ Recruit: Which is searched more in New Zealand? Is Brannigans or NZ Recruit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brannigans and NZ Recruit - **Competitive set**: Queenstown recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brannigans Share of Search**: 1.3% - **NZ Recruit Share of Search**: 1.3% ## Is Brannigans or NZ Recruit more popular in search? - In September 2026, Brannigans and NZ Recruit were level in searches among Queenstown recruitment agencies in New Zealand, with an estimated 10 branded searches each, at 1.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: NZ Recruit took it in February 2026, Brannigans took it in May 2026. - Across the 12 months ending September 2026, Brannigans’ share of searches among Queenstown recruitment agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, NZ Recruit’s share of searches among Queenstown recruitment agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10. ## Top Queenstown recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brannigans and NZ Recruit were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brannigans was listed before NZ Recruit in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AddStaff | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Remarkable People NZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OneStaff | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Brannigans | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | RB Recruitment | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tradestaff | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ALH | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | NZ Recruit | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Blokhaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Queenstown recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Queenstown, New Zealand?": 1. AddStaff, 2. OneStaff, 3. Remarkable People NZ, 4. NZ Recruit - Asked ChatGPT "What are the best recruitment agencies in Queenstown, New Zealand?": 1. OneStaff, 2. Remarkable People NZ, 3. Tradestaff, 4. Brannigans, 5. ALH, 6. RB Recruitment, 7. NZ Recruit - Asked ChatGPT "What's the best recruitment agency in Queenstown, New Zealand for staff for a role?": 1. Remarkable People NZ, 2. AddStaff, 3. OneStaff, 4. Brannigans - Searched Google, AI Overview "queenstown recruitment agencies": 1. OneStaff, 2. Tradestaff, 3. Remarkable People NZ - Searched Google, AI Overview "recruitment queenstown": 1. AddStaff, 2. RB Recruitment Not named in any answer: Blokhaus. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown recruitment agencies in September 2026? - In September 2026, NZ Recruit overtook RB Recruitment to rank 8th among Queenstown recruitment agencies in New Zealand, with 1.3% of the searches. ## Month by month | Month | Brannigans estimated searches | Brannigans Share of Search | Brannigans rank | NZ Recruit estimated searches | NZ Recruit Share of Search | NZ Recruit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.2% | 7 | 10 | 1.2% | 8 | | Nov 2025 | 10 | 1.1% | 7 | 0 | 0% | 8 | | Dec 2025 | 10 | 1.1% | 7 | 0 | 0% | 9 | | Jan 2026 | 10 | 1.2% | 7 | 10 | 1.2% | 8 | | Feb 2026 | 10 | 1.2% | 8 | 20 | 2.4% | 7 | | Mar 2026 | 10 | 1.1% | 7 | 10 | 1.1% | 8 | | Apr 2026 | 10 | 0.82% | 8 | 20 | 1.6% | 7 | | May 2026 | 20 | 1.2% | 7 | 10 | 0.61% | 8 | | Jun 2026 | 10 | 0.58% | 7 | 10 | 0.58% | 8 | | Jul 2026 | 10 | 0.97% | 7 | 10 | 0.97% | 8 | | Aug 2026 | 10 | 1.4% | 7 | 0 | 0% | 9 | | Sep 2026 | 10 | 1.3% | 7 | 10 | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Brannigans’ and NZ Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brannigans**: Measured on the search term “brannigans”. - **NZ Recruit**: Measured on the search terms “nz recruit”, “nz recruit jobs” and “nzrecruit”, summed into one figure. - [Brannigans profile](/demand/nz/brands/brannigans) - [NZ Recruit profile](/demand/nz/brands/nz-recruit) - [All Queenstown recruitment agencies in New Zealand](/demand/nz/locations/queenstown/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brannigans or NZ Recruit more popular in search? In September 2026, Brannigans and NZ Recruit were level in searches among Queenstown recruitment agencies in New Zealand, with an estimated 10 branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Brannigans vs NZ Recruit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brannigans-vs-nz-recruit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brannigans-vs-nz-recruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.