--- title: "Brandwatch vs TRA: Which is searched more in New Zealand?" description: "Is Brandwatch or TRA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brandwatch-vs-tra-insights" publisher: "Brandwave" --- # Brandwatch vs TRA: Which is searched more in New Zealand? Is Brandwatch or TRA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and TRA - **Competitive set**: Brand tracking platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brandwatch Share of Search**: 5.3% - **TRA Share of Search**: 0.35% ## Is Brandwatch or TRA more popular in search? - In September 2026, Brandwatch had more branded searches than TRA among brand tracking platforms in New Zealand. Brandwatch had about 150 branded searches, while TRA had 10. Brandwatch made up 5.3% of all brand tracking platform searches we track, and TRA accounted for 0.35%. - Brandwatch was ahead of TRA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandwatch’s share of searches among brand tracking platforms in New Zealand moved from 4.5% to 5.3%, and its estimated monthly branded searches held steady at 150. - Across the 12 months ending September 2026, TRA’s share of searches among brand tracking platforms in New Zealand moved from 0.91% to 0.35%, and its estimated monthly branded searches moved from 30 to 10. ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TRA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brandwatch was listed before TRA in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | YouGov | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Brandwatch | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | TRA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Qualtrics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Latana | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use in New Zealand?": 1. Tracksuit, 2. Kantar, 3. TRA - Asked ChatGPT "What are the best brand tracking platforms in New Zealand?": 1. Tracksuit, 2. Kantar, 3. YouGov, 4. Brandwatch, 5. TRA, 6. Qualtrics - Asked ChatGPT "What's the best brand tracking platform in New Zealand for brand awareness?": 1. Tracksuit, 2. Kantar, 3. TRA, 4. YouGov - Searched Google, AI Overview "brand tracking software": 1. Tracksuit, 2. YouGov, 3. Qualtrics, 4. Latana, 5. Brandwatch - Searched Google, AI Overview "brand awareness tool": 1. Brandwatch, 2. Tracksuit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brand tracking platforms in September 2026? - In September 2026, Brandwatch lost share of searches among brand tracking platforms in New Zealand, from 6.5% to 5.3%. - Estimated monthly branded searches for TRA in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | TRA estimated searches | TRA Share of Search | TRA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 4.5% | 4 | 30 | 0.91% | 6 | | Nov 2025 | 180 | 7.1% | 4 | 10 | 0.4% | 7 | | Dec 2025 | 110 | 7.5% | 4 | 10 | 0.68% | 7 | | Jan 2026 | 140 | 8.2% | 4 | 10 | 0.59% | 7 | | Feb 2026 | 150 | 7.1% | 4 | 20 | 0.95% | 7 | | Mar 2026 | 150 | 4.6% | 4 | 10 | 0.31% | 7 | | Apr 2026 | 150 | 5.7% | 3 | 10 | 0.38% | 7 | | May 2026 | 140 | 4.1% | 4 | 20 | 0.58% | 7 | | Jun 2026 | 140 | 4.7% | 4 | 20 | 0.68% | 7 | | Jul 2026 | 140 | 4.9% | 4 | 10 | 0.35% | 7 | | Aug 2026 | 220 | 6.5% | 3 | 10 | 0.3% | 7 | | Sep 2026 | 150 | 5.3% | 3 | 10 | 0.35% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and TRA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search terms “brandwatch” and “brandwatch consumer research”, summed into one figure. - **TRA**: Measured on the search term “tra research”. - [Brandwatch profile](/demand/nz/brands/brandwatch) - [TRA profile](/demand/nz/brands/tra-insights) - [All brand tracking platforms in New Zealand](/demand/nz/categories/nz-brand-tracking-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandwatch or TRA more popular in search? In September 2026, Brandwatch had more branded searches than TRA among brand tracking platforms in New Zealand. Brandwatch had about 150 branded searches, while TRA had 10. Brandwatch made up 5.3% of all brand tracking platform searches we track, and TRA accounted for 0.35%. ## Cite this page Brandwave. "Brandwatch vs TRA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brandwatch-vs-tra-insights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brandwatch-vs-tra-insights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.