--- title: "Brandwatch vs Muck Rack: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brandwatch or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brandwatch-vs-muck-rack" publisher: "Brandwave" --- # Brandwatch vs Muck Rack: Which is more popular by branded search in New Zealand? Which is more popular in search, Brandwatch or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandwatch and Muck Rack - **Competitive set**: Media monitoring and social listening tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brandwatch Share of Search**: 30.4% - **Muck Rack Share of Search**: 5.1% ## Which is more popular in search, Brandwatch or Muck Rack? - In August 2026, Brandwatch had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Brandwatch was estimated to have 240 branded searches compared to Muck Rack’s 40, and held a 30.4% Share of Search versus Muck Rack’s 5.1%. - Brandwatch was ahead of Muck Rack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 18.3% to 30.4%, and its estimated monthly branded searches moved from 170 to 240. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 7.5% to 5.1%, and its estimated monthly branded searches moved from 70 to 40. ## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026? - In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%. - In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%. ## Month by month | Month | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 18.3% | 3 | 70 | 7.5% | 4 | | Nov 2025 | 190 | 20.7% | 3 | 40 | 4.3% | 4 | | Dec 2025 | 120 | 16.7% | 3 | 40 | 5.6% | 4 | | Jan 2026 | 150 | 20% | 3 | 40 | 5.3% | 4 | | Feb 2026 | 160 | 21.3% | 3 | 60 | 8% | 4 | | Mar 2026 | 170 | 19.5% | 3 | 50 | 5.7% | 5 | | Apr 2026 | 170 | 20% | 3 | 50 | 5.9% | 4 | | May 2026 | 150 | 16.9% | 3 | 50 | 5.6% | 4 | | Jun 2026 | 150 | 19.5% | 3 | 50 | 6.5% | 4 | | Jul 2026 | 140 | 16.3% | 3 | 60 | 7% | 4 | | Aug 2026 | 240 | 30.4% | 2 | 40 | 5.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brandwatch’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandwatch**: Measured on the search terms “brandwatch”, “brandwatch com”, “brandwatch consumer research”, “brandwatch media monitoring”, “brandwatch near me” and “brandwatch social listening”, summed into one figure. - **Muck Rack**: Measured on the search terms “muck rack”, “muck rack media monitoring”, “muck rack social listening”, “muckrack” and “muckrack media monitoring”, summed into one figure. - [Brandwatch profile](/demand/nz/brands/brandwatch) - [Muck Rack profile](/demand/nz/brands/muck-rack) - [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brandwatch or Muck Rack? In August 2026, Brandwatch had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Brandwatch was estimated to have 240 branded searches compared to Muck Rack’s 40, and held a 30.4% Share of Search versus Muck Rack’s 5.1%. ## Cite this page Brandwave. "Brandwatch vs Muck Rack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brandwatch-vs-muck-rack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brandwatch-vs-muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.