--- title: "Brandmark vs Looka: Which is searched more in New Zealand?" description: "Is Brandmark or Looka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI logo design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brandmark-vs-looka" publisher: "Brandwave" --- # Brandmark vs Looka: Which is searched more in New Zealand? Is Brandmark or Looka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI logo design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brandmark and Looka - **Competitive set**: AI logo design tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brandmark Share of Search**: 8.5% - **Looka Share of Search**: 24.5% ## Is Brandmark or Looka more popular in search? - In September 2026, Looka had more branded searches than Brandmark among AI logo design tools in New Zealand. Looka had about 260 branded searches, while Brandmark had 90. Looka made up 24.5% of all AI logo design tool searches we track, and Brandmark accounted for 8.5%. - Looka was ahead of Brandmark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brandmark’s share of searches among AI logo design tools in New Zealand moved from 2.3% to 8.5%, and its estimated monthly branded searches moved from 50 to 90. - Across the 12 months ending September 2026, Looka’s share of searches among AI logo design tools in New Zealand moved from 21.9% to 24.5%, and its estimated monthly branded searches moved from 480 to 260. ## Top AI logo design tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Looka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brandmark did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Looka | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Express | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wix | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Brandmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LogoAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Designs.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tailor Brands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Logomaster.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI logo design tools - Asked ChatGPT "Which AI logo design tool should I use in New Zealand?": 1. Canva, 2. Looka, 3. Adobe Express - Asked ChatGPT "What are the best AI logo design tools in New Zealand?": 1. Looka, 2. Canva, 3. Adobe Express - Asked ChatGPT "What's the best AI logo design tool in New Zealand for a simple logo?": 1. Canva, 2. Looka, 3. Adobe Express - Searched Google, AI Overview "logo maker nz": 1. Wix - Searched Google, AI Overview "ai logo generator": 1. Looka, 2. Canva, 3. Wix, 4. Adobe Express Not named in any answer: Brandmark, LogoAI, Designs.ai, Tailor Brands and Logomaster.ai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI logo design tools in September 2026? - In September 2026, Brandmark overtook Designs.ai and LogoAI to rank 3rd among AI logo design tools in New Zealand, with 8.5% of the searches. - In September 2026, Looka gained share of searches among AI logo design tools in New Zealand, from 6.1% to 24.5%. ## Month by month | Month | Brandmark estimated searches | Brandmark Share of Search | Brandmark rank | Looka estimated searches | Looka Share of Search | Looka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.3% | 7 | 480 | 21.9% | 2 | | Nov 2025 | 70 | 3% | 6 | 480 | 20.3% | 2 | | Dec 2025 | 50 | 4.9% | 5 | 320 | 31.4% | 2 | | Jan 2026 | 70 | 5.4% | 5 | 390 | 30.2% | 2 | | Feb 2026 | 70 | 3.7% | 5 | 390 | 20.7% | 2 | | Mar 2026 | 50 | 1.5% | 7 | 390 | 11.9% | 3 | | Apr 2026 | 70 | 2.2% | 5 | 390 | 12.1% | 3 | | May 2026 | 50 | 1% | 6 | 480 | 9.6% | 2 | | Jun 2026 | 40 | 0.73% | 6 | 260 | 4.8% | 2 | | Jul 2026 | 30 | 0.67% | 7 | 260 | 5.8% | 2 | | Aug 2026 | 70 | 2% | 5 | 210 | 6.1% | 2 | | Sep 2026 | 90 | 8.5% | 3 | 260 | 24.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brandmark’s and Looka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brandmark**: Measured on the search term “brandmark”. - **Looka**: Measured on the search term “looka”. - [Brandmark profile](/demand/nz/brands/brandmark) - [Looka profile](/demand/nz/brands/looka) - [All AI logo design tools in New Zealand](/demand/nz/categories/nz-ai-logo-design-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brandmark or Looka more popular in search? In September 2026, Looka had more branded searches than Brandmark among AI logo design tools in New Zealand. Looka had about 260 branded searches, while Brandmark had 90. Looka made up 24.5% of all AI logo design tool searches we track, and Brandmark accounted for 8.5%. ## Cite this page Brandwave. "Brandmark vs Looka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brandmark-vs-looka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brandmark-vs-looka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.