---
title: "Brandfolder vs Canto: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brandfolder or Canto? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brandfolder-vs-canto"
publisher: "Brandwave"
---

# Brandfolder vs Canto: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brandfolder or Canto? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brandfolder and Canto
- **Competitive set**: Digital asset management platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brandfolder Share of Search**: 16.7%
- **Canto Share of Search**: 0%

## Which is more popular in search, Brandfolder or Canto?

- In August 2026, Brandfolder had more branded searches than Canto among digital asset management platforms in New Zealand. Brandfolder was estimated to have 50 branded searches compared to Canto’s 0, and held a 16.7% Share of Search versus Canto’s 0%.
- Brandfolder was ahead of Canto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Canto’s estimated Share of Search among digital asset management platforms in New Zealand moved from 6.9% to 0%, and its estimated monthly branded searches moved from 20 to 0.

## How did search popularity change for New Zealand digital asset management platforms in August 2026?

- In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
- In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.

## Month by month

| Month | Brandfolder estimated searches | Brandfolder Share of Search | Brandfolder rank | Canto estimated searches | Canto Share of Search | Canto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 17.2% | 2 | 20 | 6.9% | 5 |
| Nov 2025 | 80 | 26.7% | 2 | 0 | 0% | 5 |
| Dec 2025 | 40 | 17.4% | 2 | 10 | 4.3% | 5 |
| Jan 2026 | 70 | 25% | 2 | 10 | 3.6% | 5 |
| Feb 2026 | 90 | 26.5% | 2 | 20 | 5.9% | 5 |
| Mar 2026 | 80 | 26.7% | 2 | 10 | 3.3% | 5 |
| Apr 2026 | 70 | 21.2% | 3 | 10 | 3% | 5 |
| May 2026 | 90 | 23.1% | 3 | 20 | 5.1% | 5 |
| Jun 2026 | 60 | 18.8% | 2 | 20 | 6.3% | 5 |
| Jul 2026 | 30 | 14.3% | 3 | 10 | 4.8% | 5 |
| Aug 2026 | 50 | 16.7% | 3 | 0 | 0% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brandfolder’s and Canto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brandfolder**: Measured on the search terms “brandfolder”, “brandfolder com”, “brandfolder dam” and “brandfolder digital asset management”, summed into one figure.
- **Canto**: Measured on the search terms “canto dam” and “canto digital asset management”, summed into one figure.

- [Brandfolder profile](/demand/nz/brands/brandfolder)
- [Canto profile](/demand/nz/brands/canto)
- [All digital asset management platforms in New Zealand](/demand/nz/categories/nz-digital-asset-management): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brandfolder or Canto?

In August 2026, Brandfolder had more branded searches than Canto among digital asset management platforms in New Zealand. Brandfolder was estimated to have 50 branded searches compared to Canto’s 0, and held a 16.7% Share of Search versus Canto’s 0%.

## Cite this page

Brandwave. "Brandfolder vs Canto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brandfolder-vs-canto

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brandfolder-vs-canto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.