--- title: "Branded Kiwi vs Rushton Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Branded Kiwi or Rushton Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Timaru digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-rushton-marketing" publisher: "Brandwave" --- # Branded Kiwi vs Rushton Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, Branded Kiwi or Rushton Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Timaru digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branded Kiwi and Rushton Marketing - **Competitive set**: Timaru digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Branded Kiwi Share of Search**: 26.6% - **Rushton Marketing Share of Search**: 46.8% ## Which is more popular in search, Branded Kiwi or Rushton Marketing? - In August 2026, Rushton Marketing had more branded searches than Branded Kiwi among timaru digital marketing agencies in New Zealand. Rushton Marketing was estimated to have 370 branded searches compared to Branded Kiwi’s 210, and held a 46.8% Share of Search versus Branded Kiwi’s 26.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Branded Kiwi took it in May 2026, Rushton Marketing took it in June 2026. - Across the 11 months ending August 2026, Branded Kiwi’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 22.5% to 26.6%, and its estimated monthly branded searches moved from 90 to 210. - Across the 11 months ending August 2026, Rushton Marketing’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 35% to 46.8%, and its estimated monthly branded searches moved from 140 to 370. ## How did search popularity change for New Zealand timaru digital marketing agencies in August 2026? - In August 2026, Rushton Marketing gained estimated Share of Search among timaru digital marketing agencies in New Zealand, from 42% to 46.8%. - In August 2026, Branded Kiwi gained estimated Share of Search among timaru digital marketing agencies in New Zealand, from 26% to 26.6%. ## Month by month | Month | Branded Kiwi estimated searches | Branded Kiwi Share of Search | Branded Kiwi rank | Rushton Marketing estimated searches | Rushton Marketing Share of Search | Rushton Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 22.5% | 2 | 140 | 35% | 1 | | Nov 2025 | 110 | 27.5% | 2 | 140 | 35% | 1 | | Dec 2025 | 110 | 23.9% | 2 | 110 | 23.9% | 3 | | Jan 2026 | 110 | 27.5% | 2 | 140 | 35% | 1 | | Feb 2026 | 140 | 28.6% | 2 | 210 | 42.9% | 1 | | Mar 2026 | 140 | 31.1% | 1 | 140 | 31.1% | 2 | | Apr 2026 | 140 | 27.5% | 2 | 210 | 41.2% | 1 | | May 2026 | 200 | 34.5% | 1 | 170 | 29.3% | 2 | | Jun 2026 | 150 | 26.8% | 2 | 210 | 37.5% | 1 | | Jul 2026 | 130 | 26% | 2 | 210 | 42% | 1 | | Aug 2026 | 210 | 26.6% | 2 | 370 | 46.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Branded Kiwi’s and Rushton Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branded Kiwi**: Measured on the search terms “branded kiwi”, “branded kiwi timaru” and “branded.kiwi”, summed into one figure. - **Rushton Marketing**: Measured on the search terms “rushton marketing” and “rushton marketing timaru”, summed into one figure. - [Branded Kiwi profile](/demand/nz/brands/branded-kiwi) - [Rushton Marketing profile](/demand/nz/brands/rushton-marketing) - [All timaru digital marketing agencies in New Zealand](/demand/nz/categories/nz-timaru-digital-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Branded Kiwi or Rushton Marketing? In August 2026, Rushton Marketing had more branded searches than Branded Kiwi among timaru digital marketing agencies in New Zealand. Rushton Marketing was estimated to have 370 branded searches compared to Branded Kiwi’s 210, and held a 46.8% Share of Search versus Branded Kiwi’s 26.6%. ## Cite this page Brandwave. "Branded Kiwi vs Rushton Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-rushton-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-rushton-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.