--- title: "Branded Kiwi vs Lucid Media: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Branded Kiwi or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Timaru digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-lucid-media" publisher: "Brandwave" --- # Branded Kiwi vs Lucid Media: Which is more popular by branded search in New Zealand? Which is more popular in search, Branded Kiwi or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Timaru digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branded Kiwi and Lucid Media - **Competitive set**: Timaru digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Branded Kiwi Share of Search**: 26.6% - **Lucid Media Share of Search**: 13.9% ## Which is more popular in search, Branded Kiwi or Lucid Media? - In August 2026, Branded Kiwi had more branded searches than Lucid Media among timaru digital marketing agencies in New Zealand. Branded Kiwi was estimated to have 210 branded searches compared to Lucid Media’s 110, and held a 26.6% Share of Search versus Lucid Media’s 13.9%. - Branded Kiwi was ahead of Lucid Media in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Branded Kiwi’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 22.5% to 26.6%, and its estimated monthly branded searches moved from 90 to 210. - Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 22.5% to 13.9%, and its estimated monthly branded searches moved from 90 to 110. ## How did search popularity change for New Zealand timaru digital marketing agencies in August 2026? - In August 2026, Lucid Media overtook Scooch Marketing to rank 3rd among timaru digital marketing agencies in New Zealand, at 13.9%. - In August 2026, Branded Kiwi gained estimated Share of Search among timaru digital marketing agencies in New Zealand, from 26% to 26.6%. ## Month by month | Month | Branded Kiwi estimated searches | Branded Kiwi Share of Search | Branded Kiwi rank | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 22.5% | 2 | 90 | 22.5% | 3 | | Nov 2025 | 110 | 27.5% | 2 | 70 | 17.5% | 3 | | Dec 2025 | 110 | 23.9% | 2 | 70 | 15.2% | 4 | | Jan 2026 | 110 | 27.5% | 2 | 90 | 22.5% | 3 | | Feb 2026 | 140 | 28.6% | 2 | 70 | 14.3% | 3 | | Mar 2026 | 140 | 31.1% | 1 | 90 | 20% | 3 | | Apr 2026 | 140 | 27.5% | 2 | 80 | 15.7% | 3 | | May 2026 | 200 | 34.5% | 1 | 90 | 15.5% | 3 | | Jun 2026 | 150 | 26.8% | 2 | 110 | 19.6% | 3 | | Jul 2026 | 130 | 26% | 2 | 60 | 12% | 4 | | Aug 2026 | 210 | 26.6% | 2 | 110 | 13.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Branded Kiwi’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branded Kiwi**: Measured on the search terms “branded kiwi”, “branded kiwi timaru” and “branded.kiwi”, summed into one figure. - **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure. - [Branded Kiwi profile](/demand/nz/brands/branded-kiwi) - [Lucid Media profile](/demand/nz/brands/lucid-media) - [All timaru digital marketing agencies in New Zealand](/demand/nz/categories/nz-timaru-digital-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Branded Kiwi or Lucid Media? In August 2026, Branded Kiwi had more branded searches than Lucid Media among timaru digital marketing agencies in New Zealand. Branded Kiwi was estimated to have 210 branded searches compared to Lucid Media’s 110, and held a 26.6% Share of Search versus Lucid Media’s 13.9%. ## Cite this page Brandwave. "Branded Kiwi vs Lucid Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-lucid-media This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/branded-kiwi-vs-lucid-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.