--- title: "Brand24 vs Talkwalker: Which is searched more in New Zealand?" description: "Is Brand24 or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brand24-vs-talkwalker" publisher: "Brandwave" --- # Brand24 vs Talkwalker: Which is searched more in New Zealand? Is Brand24 or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brand24 and Talkwalker - **Competitive set**: Media monitoring and social listening tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brand24 Share of Search**: 2.2% - **Talkwalker Share of Search**: 3% ## Is Brand24 or Talkwalker more popular in search? - In September 2026, Talkwalker had more branded searches than Brand24 among media monitoring and social listening tools in New Zealand. Talkwalker had about 40 branded searches, while Brand24 had 30. Talkwalker made up 3% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 2.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Brand24 took it in May 2026, Talkwalker took it in September 2026. - Across the 12 months ending September 2026, Brand24’s share of searches among media monitoring and social listening tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Talkwalker’s share of searches among media monitoring and social listening tools in New Zealand moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 40. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brand24 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Talkwalker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brand24 was listed before Talkwalker in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Streem | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Brand24 | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sprout Social | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Talkwalker | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Isentia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mention | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Muck Rack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which social listening tool should I use in New Zealand?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. Streem - Asked ChatGPT "What are the best media monitoring and social listening tools in New Zealand?": 1. Streem, 2. Isentia, 3. Meltwater, 4. Brandwatch, 5. Brand24, 6. Talkwalker, 7. Sprout Social - Asked ChatGPT "What's the best social listening tool in New Zealand for a communications team?": 1. Streem, 2. Meltwater, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "best social listening tool": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Talkwalker, 5. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Mention, 3. Brandwatch Not named in any answer: Muck Rack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand media monitoring and social listening tools in September 2026? - In September 2026, Talkwalker overtook Brand24 and Mention to rank 7th among media monitoring and social listening tools in New Zealand, with 3% of the searches. - In September 2026, Brand24 gained share of searches among media monitoring and social listening tools in New Zealand, from 1.4% to 2.2%. ## Month by month | Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.8% | 8 | 40 | 2.4% | 7 | | Nov 2025 | 30 | 1.9% | 8 | 40 | 2.6% | 7 | | Dec 2025 | 30 | 2.4% | 7 | 30 | 2.4% | 8 | | Jan 2026 | 30 | 2.3% | 8 | 40 | 3.1% | 7 | | Feb 2026 | 40 | 2.5% | 8 | 50 | 3.1% | 7 | | Mar 2026 | 40 | 2.3% | 7 | 60 | 3.5% | 6 | | Apr 2026 | 30 | 1.9% | 7 | 30 | 1.9% | 8 | | May 2026 | 30 | 1.9% | 7 | 20 | 1.3% | 8 | | Jun 2026 | 40 | 2.7% | 7 | 30 | 2% | 8 | | Jul 2026 | 30 | 1.9% | 7 | 30 | 1.9% | 8 | | Aug 2026 | 20 | 1.4% | 7 | 20 | 1.4% | 9 | | Sep 2026 | 30 | 2.2% | 8 | 40 | 3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Brand24’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brand24**: Measured on the search term “brand24”. - **Talkwalker**: Measured on the search terms “talkwalker”, “talkwalker media monitoring” and “talkwalker social listening”, summed into one figure. - [Brand24 profile](/demand/nz/brands/brand24) - [Talkwalker profile](/demand/nz/brands/talkwalker) - [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brand24 or Talkwalker more popular in search? In September 2026, Talkwalker had more branded searches than Brand24 among media monitoring and social listening tools in New Zealand. Talkwalker had about 40 branded searches, while Brand24 had 30. Talkwalker made up 3% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 2.2%. ## Cite this page Brandwave. "Brand24 vs Talkwalker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brand24-vs-talkwalker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brand24-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.