---
title: "Brand Amp vs Impact PR: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brand Amp or Impact PR? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brand-amp-vs-impact-pr"
publisher: "Brandwave"
---

# Brand Amp vs Impact PR: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brand Amp or Impact PR? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin PR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brand Amp and Impact PR
- **Competitive set**: Dunedin PR agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brand Amp Share of Search**: 14.3%
- **Impact PR Share of Search**: 85.7%

## Which is more popular in search, Brand Amp or Impact PR?

- In August 2026, Impact PR had more branded searches than Brand Amp among dunedin PR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Brand Amp’s 10, and held an 85.7% Share of Search versus Brand Amp’s 14.3%.
- Impact PR was ahead of Brand Amp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brand Amp’s estimated Share of Search among dunedin PR agencies in New Zealand moved from 7.7% to 14.3%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among dunedin PR agencies in New Zealand moved from 92.3% to 85.7%, and its estimated monthly branded searches moved from 120 to 60.

## How did search popularity change for New Zealand dunedin PR agencies in August 2026?

- In August 2026, Brand Amp gained estimated Share of Search among dunedin PR agencies in New Zealand, from 9.1% to 14.3%.
- In August 2026, Impact PR lost estimated Share of Search among dunedin PR agencies in New Zealand, from 90.9% to 85.7%.

## Month by month

| Month | Brand Amp estimated searches | Brand Amp Share of Search | Brand Amp rank | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 7.7% | 2 | 120 | 92.3% | 1 |
| Nov 2025 | 10 | 12.5% | 2 | 70 | 87.5% | 1 |
| Dec 2025 | 10 | 14.3% | 2 | 60 | 85.7% | 1 |
| Jan 2026 | 10 | 12.5% | 2 | 70 | 87.5% | 1 |
| Feb 2026 | 10 | 12.5% | 2 | 70 | 87.5% | 1 |
| Mar 2026 | 10 | 12.5% | 2 | 70 | 87.5% | 1 |
| Apr 2026 | 10 | 11.1% | 2 | 80 | 88.9% | 1 |
| May 2026 | 10 | 9.1% | 2 | 100 | 90.9% | 1 |
| Jun 2026 | 10 | 12.5% | 2 | 70 | 87.5% | 1 |
| Jul 2026 | 10 | 9.1% | 2 | 100 | 90.9% | 1 |
| Aug 2026 | 10 | 14.3% | 2 | 60 | 85.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brand Amp’s and Impact PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brand Amp**: Measured on the search terms “brand amp” and “brandamp”, summed into one figure.
- **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure.

- [Brand Amp profile](/demand/nz/brands/brand-amp)
- [Impact PR profile](/demand/nz/brands/impact-pr)
- [All dunedin PR agencies in New Zealand](/demand/nz/categories/nz-dunedin-pr-agencies): The set both shares are measured inside, 2 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brand Amp or Impact PR?

In August 2026, Impact PR had more branded searches than Brand Amp among dunedin PR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Brand Amp’s 10, and held an 85.7% Share of Search versus Brand Amp’s 14.3%.

## Cite this page

Brandwave. "Brand Amp vs Impact PR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brand-amp-vs-impact-pr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brand-amp-vs-impact-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.