--- title: "Braintree vs Wise: Which is searched more in New Zealand?" description: "Is Braintree or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braintree-vs-wise" publisher: "Brandwave" --- # Braintree vs Wise: Which is searched more in New Zealand? Is Braintree or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braintree and Wise - **Competitive set**: Payment processors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Braintree Share of Search**: 0.74% - **Wise Share of Search**: 0.9% ## Is Braintree or Wise more popular in search? - In September 2026, Wise had more branded searches than Braintree among payment processors in New Zealand. Wise had about 510 branded searches, while Braintree had 420. Wise made up 0.9% of all payment processor searches we track, and Braintree accounted for 0.74%. - The lead changed hands 4 times in the 12 months ending September 2026: Braintree took it in November 2025, Wise took it in December 2025, Braintree took it in June 2026, Wise took it in July 2026. - Across the 12 months ending September 2026, Braintree’s share of searches among payment processors in New Zealand moved from 0.53% to 0.74%, and its estimated monthly branded searches moved from 330 to 420. - Across the 12 months ending September 2026, Wise’s share of searches among payment processors in New Zealand moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 430 to 510. ## Top payment processors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Braintree nor Wise showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | PayPal | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Paystation | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Airwallex | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shopify POS | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Adyen | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoCardless | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Worldline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braintree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Checkout.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment processors - Asked ChatGPT "Which payment processor should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. Square, 4. Shopify POS - Asked ChatGPT "What are the best payment processors in New Zealand?": 1. Stripe, 2. Windcave, 3. Airwallex, 4. PayPal, 5. Paystation, 6. Shopify POS - Asked ChatGPT "What's the best payment processor in New Zealand for online payments?": 1. Stripe, 2. Windcave, 3. Paystation, 4. Shopify POS - Searched Google, AI Overview "best payment processor": 1. Stripe, 2. Square, 3. PayPal, 4. Adyen - Searched Google, AI Overview "online payment processors": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen Not named in any answer: Revolut, GoCardless, Worldline, Wise, Mollie, Braintree and Checkout.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand payment processors in September 2026? - In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand. - In September 2026, Wise rose from 9th to 8th among payment processors in New Zealand. ## Month by month | Month | Braintree estimated searches | Braintree Share of Search | Braintree rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 0.53% | 12 | 430 | 0.7% | 10 | | Nov 2025 | 490 | 0.79% | 8 | 470 | 0.76% | 11 | | Dec 2025 | 330 | 0.53% | 11 | 400 | 0.64% | 9 | | Jan 2026 | 340 | 0.53% | 11 | 470 | 0.73% | 10 | | Feb 2026 | 330 | 0.53% | 13 | 430 | 0.69% | 9 | | Mar 2026 | 400 | 0.6% | 12 | 590 | 0.89% | 8 | | Apr 2026 | 330 | 0.52% | 12 | 510 | 0.81% | 8 | | May 2026 | 410 | 0.65% | 11 | 490 | 0.78% | 8 | | Jun 2026 | 610 | 0.92% | 8 | 580 | 0.88% | 9 | | Jul 2026 | 410 | 0.63% | 11 | 530 | 0.81% | 8 | | Aug 2026 | 330 | 0.6% | 12 | 550 | 0.99% | 9 | | Sep 2026 | 420 | 0.74% | 11 | 510 | 0.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Braintree’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braintree**: Measured on the search terms “braintree” and “braintree payment”, summed into one figure. - **Wise**: Measured on the search terms “wise business”, “wise fx”, “wise payments”, “wise payments ltd”, “wise visa” and “wise web”, summed into one figure. - [Braintree profile](/demand/nz/brands/braintree) - [Wise profile](/demand/nz/brands/wise) - [All payment processors in New Zealand](/demand/nz/categories/nz-payment-processors): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braintree or Wise more popular in search? In September 2026, Wise had more branded searches than Braintree among payment processors in New Zealand. Wise had about 510 branded searches, while Braintree had 420. Wise made up 0.9% of all payment processor searches we track, and Braintree accounted for 0.74%. ## Cite this page Brandwave. "Braintree vs Wise: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/braintree-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braintree-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.