---
title: "Braintree vs Stripe: Which is searched more in New Zealand?"
description: "Is Braintree or Stripe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/braintree-vs-stripe"
publisher: "Brandwave"
---

# Braintree vs Stripe: Which is searched more in New Zealand?

Is Braintree or Stripe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Braintree and Stripe
- **Competitive set**: Payment processors
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Braintree Share of Search**: 0.74%
- **Stripe Share of Search**: 1.3%

## Is Braintree or Stripe more popular in search?

- In September 2026, Stripe had more branded searches than Braintree among payment processors in New Zealand. Stripe had about 720 branded searches, while Braintree had 420. Stripe made up 1.3% of all payment processor searches we track, and Braintree accounted for 0.74%.
- Stripe was ahead of Braintree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braintree’s share of searches among payment processors in New Zealand moved from 0.53% to 0.74%, and its estimated monthly branded searches moved from 330 to 420.
- Across the 12 months ending September 2026, Stripe’s share of searches among payment processors in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 720.

## Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Braintree did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| PayPal | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Square | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Paystation | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Airwallex | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Shopify POS | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Adyen | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GoCardless | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Worldline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Braintree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Checkout.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about payment processors

- Asked ChatGPT "Which payment processor should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. Square, 4. Shopify POS
- Asked ChatGPT "What are the best payment processors in New Zealand?": 1. Stripe, 2. Windcave, 3. Airwallex, 4. PayPal, 5. Paystation, 6. Shopify POS
- Asked ChatGPT "What's the best payment processor in New Zealand for online payments?": 1. Stripe, 2. Windcave, 3. Paystation, 4. Shopify POS
- Searched Google, AI Overview "best payment processor": 1. Stripe, 2. Square, 3. PayPal, 4. Adyen
- Searched Google, AI Overview "online payment processors": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen

Not named in any answer: Revolut, GoCardless, Worldline, Wise, Mollie, Braintree and Checkout.com.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand payment processors in September 2026?

- In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand.
- In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

## Month by month

| Month | Braintree estimated searches | Braintree Share of Search | Braintree rank | Stripe estimated searches | Stripe Share of Search | Stripe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330 | 0.53% | 12 | 720 | 1.2% | 7 |
| Nov 2025 | 490 | 0.79% | 8 | 720 | 1.2% | 7 |
| Dec 2025 | 330 | 0.53% | 11 | 590 | 0.95% | 7 |
| Jan 2026 | 340 | 0.53% | 11 | 720 | 1.1% | 7 |
| Feb 2026 | 330 | 0.53% | 13 | 880 | 1.4% | 7 |
| Mar 2026 | 400 | 0.6% | 12 | 720 | 1.1% | 7 |
| Apr 2026 | 330 | 0.52% | 12 | 720 | 1.1% | 7 |
| May 2026 | 410 | 0.65% | 11 | 720 | 1.1% | 7 |
| Jun 2026 | 610 | 0.92% | 8 | 1K | 1.5% | 7 |
| Jul 2026 | 410 | 0.63% | 11 | 720 | 1.1% | 7 |
| Aug 2026 | 330 | 0.6% | 12 | 720 | 1.3% | 7 |
| Sep 2026 | 420 | 0.74% | 11 | 720 | 1.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Braintree’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Braintree**: Measured on the search terms “braintree” and “braintree payment”, summed into one figure.
- **Stripe**: Measured on the search term “stripe payments”.

- [Braintree profile](/demand/nz/brands/braintree)
- [Stripe profile](/demand/nz/brands/stripe)
- [All payment processors in New Zealand](/demand/nz/categories/nz-payment-processors): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Braintree or Stripe more popular in search?

In September 2026, Stripe had more branded searches than Braintree among payment processors in New Zealand. Stripe had about 720 branded searches, while Braintree had 420. Stripe made up 1.3% of all payment processor searches we track, and Braintree accounted for 0.74%.

## Cite this page

Brandwave. "Braintree vs Stripe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/braintree-vs-stripe

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braintree-vs-stripe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
