---
title: "Brainchild PR & Reputation vs The Collective Agency: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brainchild PR & Reputation or The Collective Agency? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brainchild-pr-reputation-vs-the-collective-agency"
publisher: "Brandwave"
---

# Brainchild PR & Reputation vs The Collective Agency: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brainchild PR & Reputation or The Collective Agency? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brainchild PR & Reputation and The Collective Agency
- **Competitive set**: Hamilton pR agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brainchild PR & Reputation Share of Search**: 7.7%
- **The Collective Agency Share of Search**: 76.9%

## Which is more popular in search, Brainchild PR & Reputation or The Collective Agency?

- In August 2026, The Collective Agency had more branded searches than Brainchild PR & Reputation among hamilton pR agencies in New Zealand. The Collective Agency was estimated to have 100 branded searches compared to Brainchild PR & Reputation’s 10, and held a 76.9% Share of Search versus Brainchild PR & Reputation’s 7.7%.
- The Collective Agency was ahead of Brainchild PR & Reputation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brainchild PR & Reputation’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 11.1% to 7.7%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 66.7% to 76.9%, and its estimated monthly branded searches moved from 60 to 100.

## How did search popularity change for New Zealand hamilton pR agencies in August 2026?

- In August 2026, The Collective Agency gained estimated Share of Search among hamilton pR agencies in New Zealand, from 57.1% to 76.9%.
- In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton pR agencies in New Zealand, from 14.3% to 7.7%.

## Month by month

| Month | Brainchild PR & Reputation estimated searches | Brainchild PR & Reputation Share of Search | Brainchild PR & Reputation rank | The Collective Agency estimated searches | The Collective Agency Share of Search | The Collective Agency rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 11.1% | 3 | 60 | 66.7% | 1 |
| Nov 2025 | 10 | 10% | 3 | 70 | 70% | 1 |
| Dec 2025 | 10 | 14.3% | 3 | 40 | 57.1% | 1 |
| Jan 2026 | 10 | 12.5% | 3 | 50 | 62.5% | 1 |
| Feb 2026 | 10 | 12.5% | 3 | 50 | 62.5% | 1 |
| Mar 2026 | 10 | 7.7% | 3 | 90 | 69.2% | 1 |
| Apr 2026 | 10 | 11.1% | 3 | 60 | 66.7% | 1 |
| May 2026 | 10 | 7.1% | 3 | 110 | 78.6% | 1 |
| Jun 2026 | 40 | 25% | 2 | 100 | 62.5% | 1 |
| Jul 2026 | 10 | 14.3% | 3 | 40 | 57.1% | 1 |
| Aug 2026 | 10 | 7.7% | 3 | 100 | 76.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brainchild PR & Reputation’s and The Collective Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brainchild PR & Reputation**: Measured on the search term “brainchild hamilton”.
- **The Collective Agency**: Measured on the search terms “collective agency” and “the collective agency”, summed into one figure.

- [Brainchild PR & Reputation profile](/demand/nz/brands/brainchild-pr-reputation)
- [The Collective Agency profile](/demand/nz/brands/the-collective-agency)
- [All hamilton pR agencies in New Zealand](/demand/nz/categories/nz-hamilton-pr-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brainchild PR & Reputation or The Collective Agency?

In August 2026, The Collective Agency had more branded searches than Brainchild PR & Reputation among hamilton pR agencies in New Zealand. The Collective Agency was estimated to have 100 branded searches compared to Brainchild PR & Reputation’s 10, and held a 76.9% Share of Search versus Brainchild PR & Reputation’s 7.7%.

## Cite this page

Brandwave. "Brainchild PR & Reputation vs The Collective Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brainchild-pr-reputation-vs-the-collective-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brainchild-pr-reputation-vs-the-collective-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.