--- title: "Braemar Lodge & Spa vs The St James Hanmer Springs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Braemar Lodge & Spa or The St James Hanmer Springs? Compare estimated monthly branded-search demand and Share of Search inside the Hanmer Springs hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braemar-lodge-and-spa-vs-the-st-james-hanmer-springs" publisher: "Brandwave" --- # Braemar Lodge & Spa vs The St James Hanmer Springs: Which is more popular by branded search in New Zealand? Which is more popular in search, Braemar Lodge & Spa or The St James Hanmer Springs? Compare estimated monthly branded-search demand and Share of Search inside the Hanmer Springs hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braemar Lodge & Spa and The St James Hanmer Springs - **Competitive set**: Hanmer Springs hotels and accommodation - **Market**: New Zealand - **Month measured**: Aug 2026 - **Braemar Lodge & Spa Share of Search**: 67.1% - **The St James Hanmer Springs Share of Search**: 14.1% ## Which is more popular in search, Braemar Lodge & Spa or The St James Hanmer Springs? - In August 2026, Braemar Lodge & Spa had more branded searches than The St James Hanmer Springs among hanmer springs hotels and accommodation in New Zealand. Braemar Lodge & Spa was estimated to have 3.1K branded searches compared to The St James Hanmer Springs’ 650, and held a 67.1% Share of Search versus The St James Hanmer Springs’ 14.1%. - Braemar Lodge & Spa was ahead of The St James Hanmer Springs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand moved from 71.4% to 67.1%, and its estimated monthly branded searches moved from 2.9K to 3.1K. - Across the 11 months ending August 2026, The St James Hanmer Springs’ estimated Share of Search among hanmer springs hotels and accommodation in New Zealand moved from 11.7% to 14.1%, and its estimated monthly branded searches moved from 480 to 650. ## How did search popularity change for New Zealand hanmer springs hotels and accommodation in August 2026? - In August 2026, The St James Hanmer Springs gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 12.1% to 14.1%. - In August 2026, Braemar Lodge & Spa lost estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 70% to 67.1%. ## Month by month | Month | Braemar Lodge & Spa estimated searches | Braemar Lodge & Spa Share of Search | Braemar Lodge & Spa rank | The St James Hanmer Springs estimated searches | The St James Hanmer Springs Share of Search | The St James Hanmer Springs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 71.4% | 1 | 480 | 11.7% | 3 | | Nov 2025 | 2.3K | 69.9% | 1 | 340 | 10.4% | 3 | | Dec 2025 | 2.7K | 77.1% | 1 | 270 | 7.7% | 3 | | Jan 2026 | 3.4K | 69.8% | 1 | 590 | 12% | 3 | | Feb 2026 | 2.8K | 67.4% | 1 | 490 | 11.8% | 3 | | Mar 2026 | 2.9K | 69.1% | 1 | 510 | 12.2% | 3 | | Apr 2026 | 2.7K | 67.3% | 1 | 430 | 10.9% | 3 | | May 2026 | 2.8K | 66.4% | 1 | 530 | 12.8% | 3 | | Jun 2026 | 3.6K | 75.9% | 1 | 520 | 11% | 3 | | Jul 2026 | 3.3K | 70% | 1 | 570 | 12.1% | 3 | | Aug 2026 | 3.1K | 67.1% | 1 | 650 | 14.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s and The St James Hanmer Springs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braemar Lodge & Spa**: Measured on the search terms “braemar hanmer”, “braemar lodge” and “braemar lodge & spa hanmer springs”, summed into one figure. - **The St James Hanmer Springs**: Measured on the search terms “st james hanmer”, “st james motel hanmer springs” and “the st james hanmer”, summed into one figure. - [Braemar Lodge & Spa profile](/demand/nz/brands/braemar-lodge-and-spa) - [The St James Hanmer Springs profile](/demand/nz/brands/the-st-james-hanmer-springs) - [All hanmer springs hotels and accommodation in New Zealand](/demand/nz/categories/nz-hanmer-springs-hotels): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Braemar Lodge & Spa or The St James Hanmer Springs? In August 2026, Braemar Lodge & Spa had more branded searches than The St James Hanmer Springs among hanmer springs hotels and accommodation in New Zealand. Braemar Lodge & Spa was estimated to have 3.1K branded searches compared to The St James Hanmer Springs’ 650, and held a 67.1% Share of Search versus The St James Hanmer Springs’ 14.1%. ## Cite this page Brandwave. "Braemar Lodge & Spa vs The St James Hanmer Springs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/braemar-lodge-and-spa-vs-the-st-james-hanmer-springs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braemar-lodge-and-spa-vs-the-st-james-hanmer-springs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.