---
title: "Bradford Insulation vs Knauf Insulation: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bradford Insulation or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bradford-insulation-vs-knauf-insulation"
publisher: "Brandwave"
---

# Bradford Insulation vs Knauf Insulation: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bradford Insulation or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bradford Insulation and Knauf Insulation
- **Competitive set**: Insulation brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bradford Insulation Share of Search**: 1.3%
- **Knauf Insulation Share of Search**: 12.6%

## Which is more popular in search, Bradford Insulation or Knauf Insulation?

- In August 2026, Knauf Insulation had more branded searches than Bradford Insulation among insulation brands in New Zealand. Knauf Insulation was estimated to have 900 branded searches compared to Bradford Insulation’s 90, and held a 12.6% Share of Search versus Bradford Insulation’s 1.3%.
- Knauf Insulation was ahead of Bradford Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 940 to 900.

## How did search popularity change for New Zealand insulation brands in August 2026?

- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
- Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

## Month by month

| Month | Bradford Insulation estimated searches | Bradford Insulation Share of Search | Bradford Insulation rank | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 2.1% | 5 | 940 | 14.9% | 3 |
| Nov 2025 | 100 | 1.8% | 5 | 790 | 14.1% | 3 |
| Dec 2025 | 70 | 1.7% | 5 | 600 | 14.2% | 3 |
| Jan 2026 | 90 | 1.8% | 5 | 690 | 14% | 3 |
| Feb 2026 | 60 | 1.1% | 5 | 710 | 13.5% | 3 |
| Mar 2026 | 100 | 1.5% | 5 | 990 | 14.6% | 3 |
| Apr 2026 | 90 | 1.4% | 5 | 880 | 13.8% | 3 |
| May 2026 | 100 | 1.3% | 5 | 1.1K | 14% | 3 |
| Jun 2026 | 70 | 0.93% | 5 | 1.1K | 14.5% | 3 |
| Jul 2026 | 90 | 1.2% | 5 | 1.1K | 14.1% | 3 |
| Aug 2026 | 90 | 1.3% | 5 | 900 | 12.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bradford Insulation’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bradford Insulation**: Measured on the search terms “bradford co nz”, “bradford insulation”, “bradford insulation batts”, “bradford insulation nz” and “bradfordinsulation”, summed into one figure.
- **Knauf Insulation**: Measured on the search terms “earthwool”, “earthwool ceiling insulation”, “earthwool glasswool”, “earthwool wall insulation”, “knauf earthwool insulation”, “knauf insulation”, “knauf insulation batts”, “knauf insulation near me”, “knauf insulation nz” and “knaufinsulation”, summed into one figure.

- [Bradford Insulation profile](/demand/nz/brands/bradford-insulation)
- [Knauf Insulation profile](/demand/nz/brands/knauf-insulation)
- [All insulation brands in New Zealand](/demand/nz/categories/nz-insulation-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bradford Insulation or Knauf Insulation?

In August 2026, Knauf Insulation had more branded searches than Bradford Insulation among insulation brands in New Zealand. Knauf Insulation was estimated to have 900 branded searches compared to Bradford Insulation’s 90, and held a 12.6% Share of Search versus Bradford Insulation’s 1.3%.

## Cite this page

Brandwave. "Bradford Insulation vs Knauf Insulation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bradford-insulation-vs-knauf-insulation

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bradford-insulation-vs-knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.