--- title: "Brabantia vs OXO: Which is searched more in New Zealand?" description: "Is Brabantia or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brabantia-vs-oxo" publisher: "Brandwave" --- # Brabantia vs OXO: Which is searched more in New Zealand? Is Brabantia or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brabantia and OXO - **Competitive set**: Jar opener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brabantia Share of Search**: 83.3% - **OXO Share of Search**: 13.5% ## Is Brabantia or OXO more popular in search? - In September 2026, Brabantia had more branded searches than OXO among jar opener brands in New Zealand. Brabantia had about 1,050 branded searches, while OXO had 170. Brabantia made up 83.3% of all jar opener brand searches we track, and OXO accounted for 13.5%. - Brabantia was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand moved from 84.5% to 83.3%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, OXO’s share of searches among jar opener brands in New Zealand moved from 13.2% to 13.5%, and its estimated monthly branded searches held steady at 170. ## Top jar opener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Brabantia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Avanti Homewares | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jar opener brands - Asked ChatGPT "Which jar opener brand should I buy in New Zealand?": 1. OXO - Asked ChatGPT "What are the best jar opener brands in New Zealand?": 1. OXO - Asked ChatGPT "What's the best jar opener brand in New Zealand for weak hands?": 1. OXO - Searched Google, AI Overview "best jar opener": 1. OXO, 2. Avanti Homewares - Searched Google, AI Overview "jar opener for weak hands": 1. OXO, 2. Avanti Homewares Not named in any answer: Brabantia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jar opener brands in September 2026? - In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%. - In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%. ## Month by month | Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 84.5% | 1 | 170 | 13.2% | 2 | | Nov 2025 | 1.2K | 87.3% | 1 | 140 | 10.4% | 2 | | Dec 2025 | 1.2K | 83.4% | 1 | 210 | 14.5% | 2 | | Jan 2026 | 1.1K | 79% | 1 | 260 | 18.8% | 2 | | Feb 2026 | 890 | 80.9% | 1 | 170 | 15.5% | 2 | | Mar 2026 | 1.1K | 81.4% | 1 | 210 | 16.3% | 2 | | Apr 2026 | 1.2K | 83% | 1 | 210 | 14.9% | 2 | | May 2026 | 1.1K | 82.7% | 1 | 170 | 13.4% | 2 | | Jun 2026 | 930 | 82.3% | 1 | 170 | 15% | 2 | | Jul 2026 | 1.1K | 84% | 1 | 170 | 13.6% | 2 | | Aug 2026 | 1.1K | 80.1% | 1 | 210 | 15.4% | 2 | | Sep 2026 | 1.1K | 83.3% | 1 | 170 | 13.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brabantia’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brabantia**: Measured on the search terms “brabantia” and “brabantia bin”, summed into one figure. - **OXO**: Measured on the search term “oxo good grips”. - [Brabantia profile](/demand/nz/brands/brabantia) - [OXO profile](/demand/nz/brands/oxo) - [All jar opener brands in New Zealand](/demand/nz/categories/nz-jar-opener-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brabantia or OXO more popular in search? In September 2026, Brabantia had more branded searches than OXO among jar opener brands in New Zealand. Brabantia had about 1,050 branded searches, while OXO had 170. Brabantia made up 83.3% of all jar opener brand searches we track, and OXO accounted for 13.5%. ## Cite this page Brandwave. "Brabantia vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brabantia-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brabantia-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.