---
title: "bp vs Challenge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, bp or Challenge? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bp-vs-challenge-fuel"
publisher: "Brandwave"
---

# bp vs Challenge: Which is more popular by branded search in New Zealand?

Which is more popular in search, bp or Challenge? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: bp and Challenge
- **Competitive set**: fuel retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **bp Share of Search**: 22.9%
- **Challenge Share of Search**: 0.31%

## Which is more popular in search, bp or Challenge?

- In August 2026, bp had more branded searches than Challenge among fuel retailers in New Zealand. bp was estimated to have 65.8K branded searches compared to Challenge’s 900, and held a 22.9% Share of Search versus Challenge’s 0.31%.
- bp was ahead of Challenge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, bp’s estimated Share of Search among fuel retailers in New Zealand moved from 21.7% to 22.9%, and its estimated monthly branded searches moved from 66.8K to 65.8K.
- Across the 11 months ending August 2026, Challenge’s estimated Share of Search among fuel retailers in New Zealand moved from 0.28% to 0.31%, and its estimated monthly branded searches moved from 850 to 900.

## How did search popularity change for New Zealand fuel retailers in August 2026?

Neither bp nor Challenge moved beyond provider rounding among fuel retailers in Aug 2026.

## Month by month

| Month | bp estimated searches | bp Share of Search | bp rank | Challenge estimated searches | Challenge Share of Search | Challenge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 66.8K | 21.7% | 3 | 850 | 0.28% | 9 |
| Nov 2025 | 66.9K | 19.5% | 3 | 1.1K | 0.31% | 9 |
| Dec 2025 | 81.9K | 21% | 2 | 1K | 0.26% | 9 |
| Jan 2026 | 81.7K | 21.2% | 2 | 970 | 0.25% | 9 |
| Feb 2026 | 67.4K | 19.7% | 2 | 690 | 0.2% | 9 |
| Mar 2026 | 69.9K | 15.7% | 3 | 1.4K | 0.32% | 9 |
| Apr 2026 | 66.9K | 19.9% | 3 | 880 | 0.26% | 9 |
| May 2026 | 66.9K | 22.2% | 2 | 860 | 0.29% | 9 |
| Jun 2026 | 65.7K | 23.4% | 2 | 670 | 0.24% | 9 |
| Jul 2026 | 66.4K | 22.5% | 2 | 930 | 0.32% | 9 |
| Aug 2026 | 65.8K | 22.9% | 2 | 900 | 0.31% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using bp’s and Challenge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **bp**: Measured on the search terms “bp 2go”, “bp connect”, “bp connect near me”, “bp fuel”, “bp fuel card NZ”, “bp near me”, “bp NZ”, “bp petrol”, “bp petrol prices”, “bp petrol station”, “bp petrol station near me”, “bp petrol stations”, “bp station” and “bp station near me”, summed into one figure.
- **Challenge**: Measured on the search terms “Challenge fuel”, “Challenge fuel near me”, “Challenge petrol”, “Challenge petrol near me”, “Challenge petrol station” and “Challenge petrol stations”, summed into one figure.

- [bp profile](/demand/nz/brands/bp)
- [Challenge profile](/demand/nz/brands/challenge-fuel)
- [All fuel retailers in New Zealand](/demand/nz/categories/nz-fuel-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, bp or Challenge?

In August 2026, bp had more branded searches than Challenge among fuel retailers in New Zealand. bp was estimated to have 65.8K branded searches compared to Challenge’s 900, and held a 22.9% Share of Search versus Challenge’s 0.31%.

## Cite this page

Brandwave. "bp vs Challenge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bp-vs-challenge-fuel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bp-vs-challenge-fuel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.