---
title: "Boyd PR vs Impact PR: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Boyd PR or Impact PR? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/boyd-pr-vs-impact-pr"
publisher: "Brandwave"
---

# Boyd PR vs Impact PR: Which is more popular by branded search in New Zealand?

Which is more popular in search, Boyd PR or Impact PR? Compare estimated monthly branded-search demand and Share of Search inside the Auckland pR agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boyd PR and Impact PR
- **Competitive set**: Auckland pR agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Boyd PR Share of Search**: 8.8%
- **Impact PR Share of Search**: 10.5%

## Which is more popular in search, Boyd PR or Impact PR?

- In August 2026, Impact PR had more branded searches than Boyd PR among auckland pR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Boyd PR’s 50, and held a 10.5% Share of Search versus Boyd PR’s 8.8%.
- Impact PR was ahead of Boyd PR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boyd PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 8.1% to 8.8%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 120 to 60.

## How did search popularity change for New Zealand auckland pR agencies in August 2026?

- In August 2026, Wright Communications overtook Boyd PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.
- In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.
- In August 2026, Boyd PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 11.7% to 8.8%.

## Month by month

| Month | Boyd PR estimated searches | Boyd PR Share of Search | Boyd PR rank | Impact PR estimated searches | Impact PR Share of Search | Impact PR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 8.1% | 5 | 120 | 19.4% | 2 |
| Nov 2025 | 50 | 10% | 4 | 70 | 14% | 3 |
| Dec 2025 | 50 | 12.5% | 4 | 60 | 15% | 3 |
| Jan 2026 | 30 | 6.5% | 5 | 70 | 15.2% | 3 |
| Feb 2026 | 40 | 6.9% | 4 | 70 | 12.1% | 3 |
| Mar 2026 | 50 | 7.9% | 4 | 70 | 11.1% | 3 |
| Apr 2026 | 50 | 8.6% | 5 | 80 | 13.8% | 2 |
| May 2026 | 70 | 10.9% | 3 | 100 | 15.6% | 2 |
| Jun 2026 | 50 | 8.3% | 4 | 70 | 11.7% | 3 |
| Jul 2026 | 70 | 11.7% | 3 | 100 | 16.7% | 2 |
| Aug 2026 | 50 | 8.8% | 4 | 60 | 10.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boyd PR’s and Impact PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boyd PR**: Measured on the search term “boyd pr”.
- **Impact PR**: Measured on the search terms “impact pr”, “impact pr agency”, “impact pr and communications”, “impact pr nz” and “impactpr”, summed into one figure.

- [Boyd PR profile](/demand/nz/brands/boyd-pr)
- [Impact PR profile](/demand/nz/brands/impact-pr)
- [All auckland pR agencies in New Zealand](/demand/nz/categories/nz-auckland-pr-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boyd PR or Impact PR?

In August 2026, Impact PR had more branded searches than Boyd PR among auckland pR agencies in New Zealand. Impact PR was estimated to have 60 branded searches compared to Boyd PR’s 50, and held a 10.5% Share of Search versus Boyd PR’s 8.8%.

## Cite this page

Brandwave. "Boyd PR vs Impact PR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boyd-pr-vs-impact-pr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boyd-pr-vs-impact-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.