--- title: "Boulder Co vs Hangdog: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Boulder Co or Hangdog? Compare estimated monthly branded-search demand and Share of Search inside the Climbing and bouldering gyms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boulder-co-vs-hangdog" publisher: "Brandwave" --- # Boulder Co vs Hangdog: Which is more popular by branded search in New Zealand? Which is more popular in search, Boulder Co or Hangdog? Compare estimated monthly branded-search demand and Share of Search inside the Climbing and bouldering gyms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boulder Co and Hangdog - **Competitive set**: Climbing and bouldering gyms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Boulder Co Share of Search**: 22.5% - **Hangdog Share of Search**: 0.79% ## Which is more popular in search, Boulder Co or Hangdog? - In August 2026, Boulder Co had more branded searches than Hangdog among climbing and bouldering gyms in New Zealand. Boulder Co was estimated to have 5.1K branded searches compared to Hangdog’s 180, and held a 22.5% Share of Search versus Hangdog’s 0.79%. - Boulder Co was ahead of Hangdog in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 20.7% to 22.5%, and its estimated monthly branded searches moved from 4.3K to 5.1K. - Across the 11 months ending August 2026, Hangdog’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 0.63% to 0.79%, and its estimated monthly branded searches moved from 130 to 180. ## How did search popularity change for New Zealand climbing and bouldering gyms in August 2026? - In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%. - Estimated monthly branded searches for Hangdog in New Zealand rose 38.5% over 11 measured months, from 130 to 180 in August 2026. ## Month by month | Month | Boulder Co estimated searches | Boulder Co Share of Search | Boulder Co rank | Hangdog estimated searches | Hangdog Share of Search | Hangdog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 20.7% | 3 | 130 | 0.63% | 5 | | Nov 2025 | 4.2K | 23% | 2 | 90 | 0.5% | 5 | | Dec 2025 | 4.1K | 20.9% | 3 | 140 | 0.71% | 5 | | Jan 2026 | 6.1K | 20.1% | 3 | 160 | 0.53% | 5 | | Feb 2026 | 4.2K | 22.5% | 2 | 140 | 0.75% | 5 | | Mar 2026 | 4.3K | 20.8% | 2 | 120 | 0.59% | 5 | | Apr 2026 | 6K | 21.2% | 3 | 160 | 0.56% | 5 | | May 2026 | 6.1K | 22.8% | 2 | 180 | 0.67% | 5 | | Jun 2026 | 5K | 22.1% | 2 | 180 | 0.8% | 5 | | Jul 2026 | 6K | 21.2% | 3 | 210 | 0.74% | 5 | | Aug 2026 | 5.1K | 22.5% | 2 | 180 | 0.79% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Boulder Co’s and Hangdog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boulder Co**: Measured on the search terms “boulder co”, “boulder co climbing”, “boulder co nz”, “boulder co rock climbing”, “boulder co united states”, “boulderco”, “boulderco nz”, “university of colorado boulder boulder co” and “university of colorado boulder co”, summed into one figure. - **Hangdog**: Measured on the search terms “hangdog climbing” and “hangdog climbing gym”, summed into one figure. - [Boulder Co profile](/demand/nz/brands/boulder-co) - [Hangdog profile](/demand/nz/brands/hangdog) - [All climbing and bouldering gyms in New Zealand](/demand/nz/categories/nz-climbing-gyms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Boulder Co or Hangdog? In August 2026, Boulder Co had more branded searches than Hangdog among climbing and bouldering gyms in New Zealand. Boulder Co was estimated to have 5.1K branded searches compared to Hangdog’s 180, and held a 22.5% Share of Search versus Hangdog’s 0.79%. ## Cite this page Brandwave. "Boulder Co vs Hangdog: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boulder-co-vs-hangdog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boulder-co-vs-hangdog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.