--- title: "Bottega Veneta vs Hermès: Which is searched more in New Zealand?" description: "Is Bottega Veneta or Hermès more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bottega-veneta-vs-hermes" publisher: "Brandwave" --- # Bottega Veneta vs Hermès: Which is searched more in New Zealand? Is Bottega Veneta or Hermès more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bottega Veneta and Hermès - **Competitive set**: Luxury fashion houses - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bottega Veneta Share of Search**: 1.1% - **Hermès Share of Search**: 7.5% ## Is Bottega Veneta or Hermès more popular in search? - In September 2026, Hermès had more branded searches than Bottega Veneta among luxury fashion houses in New Zealand. Hermès had about 9,210 branded searches, while Bottega Veneta had 1,300. Hermès made up 7.5% of all luxury fashion house searches we track, and Bottega Veneta accounted for 1.1%. - Hermès was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bottega Veneta’s share of searches among luxury fashion houses in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Hermès’ share of searches among luxury fashion houses in New Zealand moved from 7.7% to 7.5%, and its estimated monthly branded searches held steady at 9.2K. ## Top luxury fashion houses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bottega Veneta was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hermès was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bottega Veneta and Hermès were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Louis Vuitton | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Chanel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saint Laurent | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Dior | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Prada | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Hermès | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Bottega Veneta | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Loewe | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | 9th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about luxury fashion houses - Asked ChatGPT "Which luxury fashion house brand should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton, 4. Bottega Veneta, 5. Prada - Asked ChatGPT "What are the best luxury fashion house brands in New Zealand?": 1. Chanel, 2. Louis Vuitton, 3. Prada, 4. Bottega Veneta, 5. Saint Laurent, 6. Dior, 7. Loewe, 8. Gucci - Asked ChatGPT "What's the best luxury fashion house brand in New Zealand for designer clothing?": 1. Chanel, 2. Dior, 3. Gucci, 4. Prada - Searched Google, AI Overview "luxury fashion brands": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Gucci, 6. Prada, 7. Saint Laurent - Searched Google, AI Overview "luxury clothing brand": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Saint Laurent, 6. Gucci, 7. Prada, 8. Bottega Veneta Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand luxury fashion houses in September 2026? - In September 2026, Hermès lost share of searches among luxury fashion houses in New Zealand, from 8.2% to 7.5%. ## Month by month | Month | Bottega Veneta estimated searches | Bottega Veneta Share of Search | Bottega Veneta rank | Hermès estimated searches | Hermès Share of Search | Hermès rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.1% | 9 | 9.2K | 7.7% | 6 | | Nov 2025 | 1K | 0.75% | 9 | 9.4K | 7.1% | 6 | | Dec 2025 | 1.3K | 0.86% | 9 | 10.7K | 7.1% | 6 | | Jan 2026 | 1.3K | 1.1% | 9 | 9.9K | 8% | 6 | | Feb 2026 | 1K | 0.95% | 9 | 8.2K | 7.8% | 6 | | Mar 2026 | 1.3K | 1.1% | 9 | 9.5K | 8.3% | 6 | | Apr 2026 | 1.3K | 1.1% | 9 | 9.6K | 8.2% | 6 | | May 2026 | 1.3K | 0.98% | 9 | 11.4K | 8.6% | 6 | | Jun 2026 | 1K | 0.76% | 9 | 10.9K | 8.3% | 6 | | Jul 2026 | 1K | 0.82% | 9 | 9.6K | 7.9% | 6 | | Aug 2026 | 1.3K | 1% | 9 | 10.7K | 8.2% | 6 | | Sep 2026 | 1.3K | 1.1% | 9 | 9.2K | 7.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bottega Veneta’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bottega Veneta**: Measured on the search term “bottega veneta”. - **Hermès**: Measured on the search terms “hermes”, “hermes bag”, “hermes birkin”, “hermes birkin bag”, “hermes blanket”, “hermes constance”, “hermes handbag”, “hermes kelly”, “hermes kelly bag”, “hermes perfume”, “hermes scarf”, “hermes shoes”, “hermes wallet”, “hermes watch” and “terre d hermes”, summed into one figure. - [Bottega Veneta profile](/demand/nz/brands/bottega-veneta) - [Hermès profile](/demand/nz/brands/hermes) - [All luxury fashion houses in New Zealand](/demand/nz/categories/nz-luxury-fashion-houses): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bottega Veneta or Hermès more popular in search? In September 2026, Hermès had more branded searches than Bottega Veneta among luxury fashion houses in New Zealand. Hermès had about 9,210 branded searches, while Bottega Veneta had 1,300. Hermès made up 7.5% of all luxury fashion house searches we track, and Bottega Veneta accounted for 1.1%. ## Cite this page Brandwave. "Bottega Veneta vs Hermès: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bottega-veneta-vs-hermes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bottega-veneta-vs-hermes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.