--- title: "Both Brains vs South Pacific IT: Which is searched more in New Zealand?" description: "Is Both Brains or South Pacific IT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/both-brains-vs-south-pacific-it" publisher: "Brandwave" --- # Both Brains vs South Pacific IT: Which is searched more in New Zealand? Is Both Brains or South Pacific IT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Both Brains and South Pacific IT - **Competitive set**: Queenstown IT support companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Both Brains Share of Search**: 18.2% - **South Pacific IT Share of Search**: 11.4% ## Is Both Brains or South Pacific IT more popular in search? - In September 2026, Both Brains had more branded searches than South Pacific IT among Queenstown IT support companies in New Zealand. Both Brains had about 80 branded searches, while South Pacific IT had 50. Both Brains made up 18.2% of all Queenstown IT support company searches we track, and South Pacific IT accounted for 11.4%. - The lead changed hands 4 times in the 12 months ending September 2026: South Pacific IT took it in February 2026, Both Brains took it in April 2026, South Pacific IT took it in June 2026, Both Brains took it in July 2026. - Across the 12 months ending September 2026, Both Brains’ share of searches among Queenstown IT support companies in New Zealand moved from 18.4% to 18.2%, and its estimated monthly branded searches moved from 70 to 80. - Across the 12 months ending September 2026, South Pacific IT’s share of searches among Queenstown IT support companies in New Zealand moved from 13.2% to 11.4%, and its estimated monthly branded searches held steady at 50. ## Top Queenstown IT support companies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Both Brains and South Pacific IT showed up in all three answers. Both Brains was listed before South Pacific IT in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Both Brains | 1st | 3 of 3 | 3 of 3 | | South Pacific IT | 2nd | 3 of 3 | 3 of 3 | | Queenstown IT | 3rd | 2 of 3 | 2 of 3 | | Focus Technology Group | 4th | 2 of 3 | 2 of 3 | | The Computer Professors | 5th | 3 of 3 | 3 of 3 | | Mercury IT | 6th | 1 of 3 | 1 of 3 | | CoreTech | Not ranked | 0 of 3 | 0 of 3 | | OxygenIT | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Queenstown IT support companies - Asked ChatGPT "Which IT support company should I hire in Queenstown, New Zealand?": 1. Queenstown IT, 2. Both Brains, 3. South Pacific IT, 4. Focus Technology Group, 5. The Computer Professors - Asked ChatGPT "What are the best IT support companies in Queenstown, New Zealand?": 1. Both Brains, 2. South Pacific IT, 3. Queenstown IT, 4. Mercury IT, 5. The Computer Professors - Asked ChatGPT "What's the best IT support company in Queenstown, New Zealand for a small business?": 1. Both Brains, 2. South Pacific IT, 3. Focus Technology Group, 4. The Computer Professors Not named in any answer: CoreTech and OxygenIT. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown IT support companies in September 2026? - In September 2026, Both Brains lost share of searches among Queenstown IT support companies in New Zealand, from 22.4% to 18.2%. - In September 2026, South Pacific IT lost share of searches among Queenstown IT support companies in New Zealand, from 12.2% to 11.4%. ## Month by month | Month | Both Brains estimated searches | Both Brains Share of Search | Both Brains rank | South Pacific IT estimated searches | South Pacific IT Share of Search | South Pacific IT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 18.4% | 2 | 50 | 13.2% | 3 | | Nov 2025 | 60 | 12.8% | 3 | 50 | 10.6% | 4 | | Dec 2025 | 50 | 10% | 3 | 30 | 6% | 4 | | Jan 2026 | 50 | 8.9% | 3 | 40 | 7.1% | 4 | | Feb 2026 | 20 | 5.7% | 4 | 40 | 11.4% | 2 | | Mar 2026 | 50 | 11.1% | 2 | 50 | 11.1% | 3 | | Apr 2026 | 50 | 12.8% | 3 | 40 | 10.3% | 4 | | May 2026 | 40 | 12.1% | 3 | 40 | 12.1% | 4 | | Jun 2026 | 50 | 13.9% | 4 | 80 | 22.2% | 2 | | Jul 2026 | 60 | 15.4% | 3 | 50 | 12.8% | 4 | | Aug 2026 | 110 | 22.4% | 3 | 60 | 12.2% | 4 | | Sep 2026 | 80 | 18.2% | 3 | 50 | 11.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Both Brains’ and South Pacific IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Both Brains**: Measured on the search terms “both brains” and “both brains queenstown”, summed into one figure. - **South Pacific IT**: Measured on the search terms “south pacific it” and “south pacific it queenstown”, summed into one figure. - [Both Brains profile](/demand/nz/brands/both-brains) - [South Pacific IT profile](/demand/nz/brands/south-pacific-it) - [All Queenstown IT support companies in New Zealand](/demand/nz/locations/queenstown/it-support-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Both Brains or South Pacific IT more popular in search? In September 2026, Both Brains had more branded searches than South Pacific IT among Queenstown IT support companies in New Zealand. Both Brains had about 80 branded searches, while South Pacific IT had 50. Both Brains made up 18.2% of all Queenstown IT support company searches we track, and South Pacific IT accounted for 11.4%. ## Cite this page Brandwave. "Both Brains vs South Pacific IT: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/both-brains-vs-south-pacific-it This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/both-brains-vs-south-pacific-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.