---
title: "Botany Town Centre vs Sylvia Park: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Botany Town Centre or Sylvia Park? Compare estimated monthly branded-search demand and Share of Search inside the Auckland shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/botany-town-centre-vs-sylvia-park"
publisher: "Brandwave"
---

# Botany Town Centre vs Sylvia Park: Which is more popular by branded search in New Zealand?

Which is more popular in search, Botany Town Centre or Sylvia Park? Compare estimated monthly branded-search demand and Share of Search inside the Auckland shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Botany Town Centre and Sylvia Park
- **Competitive set**: Auckland shopping centres
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Botany Town Centre Share of Search**: 10.2%
- **Sylvia Park Share of Search**: 40.1%

## Which is more popular in search, Botany Town Centre or Sylvia Park?

- In August 2026, Sylvia Park had more branded searches than Botany Town Centre among auckland shopping centres in New Zealand. Sylvia Park was estimated to have 259K branded searches compared to Botany Town Centre’s 65.8K, and held a 40.1% Share of Search versus Botany Town Centre’s 10.2%.
- Sylvia Park was ahead of Botany Town Centre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Botany Town Centre’s estimated Share of Search among auckland shopping centres in New Zealand moved from 10.7% to 10.2%, and its estimated monthly branded searches moved from 66.3K to 65.8K.
- Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand moved from 37.9% to 40.1%, and its estimated monthly branded searches moved from 235K to 259K.

## How did search popularity change for New Zealand auckland shopping centres in August 2026?

- In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%.

## Month by month

| Month | Botany Town Centre estimated searches | Botany Town Centre Share of Search | Botany Town Centre rank | Sylvia Park estimated searches | Sylvia Park Share of Search | Sylvia Park rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 66.3K | 10.7% | 3 | 235K | 37.9% | 1 |
| Nov 2025 | 67.1K | 9.3% | 3 | 284K | 39.6% | 1 |
| Dec 2025 | 101K | 9.5% | 3 | 464K | 43.5% | 1 |
| Jan 2026 | 67.4K | 9.3% | 3 | 289K | 39.8% | 1 |
| Feb 2026 | 65.6K | 10.5% | 3 | 233K | 37.3% | 1 |
| Mar 2026 | 65.7K | 10.8% | 3 | 223K | 36.9% | 1 |
| Apr 2026 | 80.4K | 10.8% | 3 | 288K | 38.6% | 1 |
| May 2026 | 66.6K | 10.7% | 3 | 234K | 37.7% | 1 |
| Jun 2026 | 65.6K | 10.8% | 3 | 223K | 36.7% | 1 |
| Jul 2026 | 67K | 10% | 3 | 273K | 40.7% | 1 |
| Aug 2026 | 65.8K | 10.2% | 3 | 259K | 40.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Botany Town Centre’s and Sylvia Park’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Botany Town Centre**: Measured on the search terms “botany mall”, “botany mall hours”, “botany mall shops”, “botany town centre directory”, “botany town centre doctors”, “botany town centre food”, “botany town centre map”, “botany town centre massage”, “botany town centre medical practice”, “botany town centre near me”, “botany town centre opening hours”, “botany town centre restaurants”, “botany town centre shops”, “florist botany town centre”, “flowers botany town centre”, “hairdressers botany town centre” and “time zone botany town centre”, summed into one figure.
- **Sylvia Park**: Measured on the search terms “briscoes sylvia park”, “mountain warehouse sylvia park”, “opening hours sylvia park”, “rebel sports sylvia park”, “sylvia park”, “sylvia park hours”, “sylvia park hours today”, “sylvia park mall”, “sylvia park mall hours”, “sylvia park near me”, “sylvia park pak n save”, “sylvia park shopping mall”, “sylvia park shops”, “sylvia park westfield”, “sylviapark”, “sylviapark co nz”, “sylviapark mall” and “sylviapark shops”, summed into one figure.

- [Botany Town Centre profile](/demand/nz/brands/botany-town-centre)
- [Sylvia Park profile](/demand/nz/brands/sylvia-park)
- [All auckland shopping centres in New Zealand](/demand/nz/categories/nz-auckland-shopping-centres): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Botany Town Centre or Sylvia Park?

In August 2026, Sylvia Park had more branded searches than Botany Town Centre among auckland shopping centres in New Zealand. Sylvia Park was estimated to have 259K branded searches compared to Botany Town Centre’s 65.8K, and held a 40.1% Share of Search versus Botany Town Centre’s 10.2%.

## Cite this page

Brandwave. "Botany Town Centre vs Sylvia Park: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/botany-town-centre-vs-sylvia-park

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/botany-town-centre-vs-sylvia-park. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
