--- title: "Boston Consulting Group vs Sapere: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Boston Consulting Group or Sapere? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-sapere" publisher: "Brandwave" --- # Boston Consulting Group vs Sapere: Which is more popular by branded search in New Zealand? Which is more popular in search, Boston Consulting Group or Sapere? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boston Consulting Group and Sapere - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Boston Consulting Group Share of Search**: 23.9% - **Sapere Share of Search**: 2.3% ## Which is more popular in search, Boston Consulting Group or Sapere? - In August 2026, Boston Consulting Group had more branded searches than Sapere among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to Sapere’s 160, and held a 23.9% Share of Search versus Sapere’s 2.3%. - Boston Consulting Group was ahead of Sapere in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K. - Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 120 to 160. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%. - Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026. ## Month by month | Month | Boston Consulting Group estimated searches | Boston Consulting Group Share of Search | Boston Consulting Group rank | Sapere estimated searches | Sapere Share of Search | Sapere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 23.6% | 2 | 120 | 1.6% | 5 | | Nov 2025 | 1.6K | 24.8% | 2 | 100 | 1.6% | 5 | | Dec 2025 | 1.1K | 24.4% | 2 | 80 | 1.7% | 5 | | Jan 2026 | 1.6K | 25.6% | 2 | 120 | 2% | 5 | | Feb 2026 | 1.9K | 25.9% | 2 | 160 | 2.2% | 5 | | Mar 2026 | 1.9K | 22.8% | 3 | 190 | 2.2% | 5 | | Apr 2026 | 1.8K | 26.5% | 2 | 180 | 2.7% | 5 | | May 2026 | 1.9K | 29.6% | 2 | 150 | 2.3% | 5 | | Jun 2026 | 1.7K | 24.5% | 2 | 190 | 2.8% | 5 | | Jul 2026 | 1.2K | 20.3% | 2 | 150 | 2.5% | 5 | | Aug 2026 | 1.6K | 23.9% | 2 | 160 | 2.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Boston Consulting Group’s and Sapere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boston Consulting Group**: Measured on the search terms “bcg”, “bcg com”, “bcg consulting”, “bcg consulting group”, “boston consulting group near me”, “boston consulting group nz”, “boston consulting group strategy” and “matrix bcg”, summed into one figure. - **Sapere**: Measured on the search terms “sapere consulting” and “sapere research”, summed into one figure. - [Boston Consulting Group profile](/demand/nz/brands/boston-consulting-group) - [Sapere profile](/demand/nz/brands/sapere) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Boston Consulting Group or Sapere? In August 2026, Boston Consulting Group had more branded searches than Sapere among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to Sapere’s 160, and held a 23.9% Share of Search versus Sapere’s 2.3%. ## Cite this page Brandwave. "Boston Consulting Group vs Sapere: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-sapere This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-sapere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.