--- title: "Boston Consulting Group vs McKinsey & Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Boston Consulting Group or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company" publisher: "Brandwave" --- # Boston Consulting Group vs McKinsey & Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Boston Consulting Group or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boston Consulting Group and McKinsey & Company - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Boston Consulting Group Share of Search**: 23.9% - **McKinsey & Company Share of Search**: 20.2% ## Which is more popular in search, Boston Consulting Group or McKinsey & Company? - In August 2026, Boston Consulting Group had more branded searches than McKinsey & Company among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to McKinsey & Company’s 1.4K, and held a 23.9% Share of Search versus McKinsey & Company’s 20.2%. - The lead changed hands 2 times in the 11 months ending August 2026: McKinsey & Company took it in March 2026, Boston Consulting Group took it in April 2026. - Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%. - In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%. ## Month by month | Month | Boston Consulting Group estimated searches | Boston Consulting Group Share of Search | Boston Consulting Group rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 23.6% | 2 | 1.4K | 18.6% | 3 | | Nov 2025 | 1.6K | 24.8% | 2 | 1.1K | 17.7% | 3 | | Dec 2025 | 1.1K | 24.4% | 2 | 910 | 19.6% | 3 | | Jan 2026 | 1.6K | 25.6% | 2 | 1.2K | 20.3% | 3 | | Feb 2026 | 1.9K | 25.9% | 2 | 1.3K | 17.6% | 3 | | Mar 2026 | 1.9K | 22.8% | 3 | 2K | 23.5% | 2 | | Apr 2026 | 1.8K | 26.5% | 2 | 1.2K | 17.6% | 3 | | May 2026 | 1.9K | 29.6% | 2 | 1.3K | 20.7% | 3 | | Jun 2026 | 1.7K | 24.5% | 2 | 1.3K | 19.5% | 3 | | Jul 2026 | 1.2K | 20.3% | 2 | 1K | 17% | 3 | | Aug 2026 | 1.6K | 23.9% | 2 | 1.4K | 20.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Boston Consulting Group’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boston Consulting Group**: Measured on the search terms “bcg”, “bcg com”, “bcg consulting”, “bcg consulting group”, “boston consulting group near me”, “boston consulting group nz”, “boston consulting group strategy” and “matrix bcg”, summed into one figure. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey & company consultancy”, “mckinsey & company near me”, “mckinsey & company nz”, “mckinsey 7s”, “mckinsey com”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - [Boston Consulting Group profile](/demand/nz/brands/boston-consulting-group) - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Boston Consulting Group or McKinsey & Company? In August 2026, Boston Consulting Group had more branded searches than McKinsey & Company among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to McKinsey & Company’s 1.4K, and held a 23.9% Share of Search versus McKinsey & Company’s 20.2%. ## Cite this page Brandwave. "Boston Consulting Group vs McKinsey & Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.