--- title: "Bostock Brothers vs Waitoa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bostock Brothers or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bostock-brothers-vs-waitoa" publisher: "Brandwave" --- # Bostock Brothers vs Waitoa: Which is more popular by branded search in New Zealand? Which is more popular in search, Bostock Brothers or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bostock Brothers and Waitoa - **Competitive set**: Chicken brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bostock Brothers Share of Search**: 10.6% - **Waitoa Share of Search**: 13.4% ## Which is more popular in search, Bostock Brothers or Waitoa? - In August 2026, Waitoa had more branded searches than Bostock Brothers among chicken brands in New Zealand. Waitoa was estimated to have 2.1K branded searches compared to Bostock Brothers’ 1.7K, and held a 13.4% Share of Search versus Bostock Brothers’ 10.6%. - Waitoa was ahead of Bostock Brothers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bostock Brothers’ estimated Share of Search among chicken brands in New Zealand moved from 7.9% to 10.6%, and its estimated monthly branded searches moved from 1.1K to 1.7K. - Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand moved from 9.5% to 13.4%, and its estimated monthly branded searches moved from 1.4K to 2.1K. ## How did search popularity change for New Zealand chicken brands in August 2026? - Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026. - Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026. ## Month by month | Month | Bostock Brothers estimated searches | Bostock Brothers Share of Search | Bostock Brothers rank | Waitoa estimated searches | Waitoa Share of Search | Waitoa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 7.9% | 4 | 1.4K | 9.5% | 3 | | Nov 2025 | 1.2K | 8.5% | 4 | 1.5K | 10.6% | 3 | | Dec 2025 | 1.1K | 9.3% | 4 | 1.3K | 10.8% | 3 | | Jan 2026 | 1K | 7.9% | 4 | 1.5K | 11.5% | 3 | | Feb 2026 | 980 | 7.6% | 4 | 1.6K | 12.1% | 3 | | Mar 2026 | 1.2K | 8.3% | 4 | 1.5K | 10.5% | 3 | | Apr 2026 | 1K | 7.9% | 4 | 1.5K | 11.5% | 3 | | May 2026 | 1.1K | 7% | 4 | 1.9K | 12.9% | 3 | | Jun 2026 | 930 | 6.9% | 4 | 1.6K | 12.1% | 3 | | Jul 2026 | 1.5K | 10.4% | 4 | 2K | 13.7% | 3 | | Aug 2026 | 1.7K | 10.6% | 4 | 2.1K | 13.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bostock Brothers’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bostock Brothers**: Measured on the search terms “bostock brothers”, “bostock brothers chicken”, “bostock brothers near me” and “bostock chicken”, summed into one figure. - **Waitoa**: Measured on the search terms “waitoa butterfly chicken”, “waitoa chicken”, “waitoa chicken breast”, “waitoa chicken kiev”, “waitoa chicken nuggets”, “waitoa chicken sausages”, “waitoa free range chicken”, “waitoa gluten free chicken nuggets”, “waitoa karaage chicken” and “waitoa roast chicken”, summed into one figure. - [Bostock Brothers profile](/demand/nz/brands/bostock-brothers) - [Waitoa profile](/demand/nz/brands/waitoa) - [All chicken brands in New Zealand](/demand/nz/categories/nz-chicken-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bostock Brothers or Waitoa? In August 2026, Waitoa had more branded searches than Bostock Brothers among chicken brands in New Zealand. Waitoa was estimated to have 2.1K branded searches compared to Bostock Brothers’ 1.7K, and held a 13.4% Share of Search versus Bostock Brothers’ 10.6%. ## Cite this page Brandwave. "Bostock Brothers vs Waitoa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bostock-brothers-vs-waitoa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bostock-brothers-vs-waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.