--- title: "Bostik vs Nuralite: Which is searched more in New Zealand?" description: "Is Bostik or Nuralite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproofing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bostik-vs-nuralite" publisher: "Brandwave" --- # Bostik vs Nuralite: Which is searched more in New Zealand? Is Bostik or Nuralite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproofing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bostik and Nuralite - **Competitive set**: Waterproofing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bostik Share of Search**: 16% - **Nuralite Share of Search**: 24.2% ## Is Bostik or Nuralite more popular in search? - In September 2026, Nuralite had more branded searches than Bostik among waterproofing brands in New Zealand. Nuralite had about 590 branded searches, while Bostik had 390. Nuralite made up 24.2% of all waterproofing brand searches we track, and Bostik accounted for 16%. - Nuralite was ahead of Bostik in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand moved from 15.2% to 16%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand moved from 28% to 24.2%, and its estimated monthly branded searches moved from 720 to 590. ## Top waterproofing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nuralite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bostik was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nuralite was listed before Bostik in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mapei | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nuralite | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bostik | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fosroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproofing brands - Asked ChatGPT "Which waterproofing brand should I buy in New Zealand?": 1. Ardex, 2. Sika, 3. Mapei - Asked ChatGPT "What are the best waterproofing brands in New Zealand?": 1. Ardex, 2. Sika, 3. Nuralite, 4. Bostik - Asked ChatGPT "What's the best waterproofing brand in New Zealand for building and repair?": 1. Ardex, 2. Sika, 3. Mapei, 4. Nuralite - Searched Google, AI Overview "waterproofing nz": named none of the brands we track - Searched Google, AI Overview "concrete waterproofing": 1. Ardex, 2. Sika Not named in any answer: Fosroc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproofing brands in September 2026? - In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches. - In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%. - In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%. ## Month by month | Month | Bostik estimated searches | Bostik Share of Search | Bostik rank | Nuralite estimated searches | Nuralite Share of Search | Nuralite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 15.2% | 4 | 720 | 28% | 2 | | Nov 2025 | 390 | 15.9% | 4 | 720 | 29.3% | 2 | | Dec 2025 | 320 | 18.8% | 4 | 390 | 22.9% | 3 | | Jan 2026 | 320 | 16.8% | 4 | 480 | 25.3% | 2 | | Feb 2026 | 390 | 16.2% | 4 | 590 | 24.5% | 3 | | Mar 2026 | 390 | 15.7% | 4 | 590 | 23.7% | 2 | | Apr 2026 | 320 | 14.9% | 4 | 480 | 22.3% | 3 | | May 2026 | 480 | 19.8% | 3 | 590 | 24.4% | 2 | | Jun 2026 | 480 | 19% | 4 | 590 | 23.3% | 3 | | Jul 2026 | 480 | 20.1% | 3 | 590 | 24.7% | 2 | | Aug 2026 | 480 | 20.7% | 3 | 590 | 25.4% | 2 | | Sep 2026 | 390 | 16% | 4 | 590 | 24.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bostik’s and Nuralite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bostik**: Measured on the search term “bostik”. - **Nuralite**: Measured on the search term “nuralite”. - [Bostik profile](/demand/nz/brands/bostik) - [Nuralite profile](/demand/nz/brands/nuralite) - [All waterproofing brands in New Zealand](/demand/nz/categories/nz-waterproofing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bostik or Nuralite more popular in search? In September 2026, Nuralite had more branded searches than Bostik among waterproofing brands in New Zealand. Nuralite had about 590 branded searches, while Bostik had 390. Nuralite made up 24.2% of all waterproofing brand searches we track, and Bostik accounted for 16%. ## Cite this page Brandwave. "Bostik vs Nuralite: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bostik-vs-nuralite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bostik-vs-nuralite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.