--- title: "Bostik vs Liquid Nails: Which is searched more in New Zealand?" description: "Is Bostik or Liquid Nails more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bostik-vs-liquid-nails" publisher: "Brandwave" --- # Bostik vs Liquid Nails: Which is searched more in New Zealand? Is Bostik or Liquid Nails more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bostik and Liquid Nails - **Competitive set**: Adhesive and sealant brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bostik Share of Search**: 5.8% - **Liquid Nails Share of Search**: 18.5% ## Is Bostik or Liquid Nails more popular in search? - In September 2026, Liquid Nails had more branded searches than Bostik among adhesive and sealant brands in New Zealand. Liquid Nails had about 1,250 branded searches, while Bostik had 390. Liquid Nails made up 18.5% of all adhesive and sealant brand searches we track, and Bostik accounted for 5.8%. - Liquid Nails was ahead of Bostik in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.7% to 18.5%, and its estimated monthly branded searches moved from 1.1K to 1.3K. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liquid Nails appeared in all five answers. Bostik was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bostik was listed before Liquid Nails in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026. ## Month by month | Month | Bostik estimated searches | Bostik Share of Search | Bostik rank | Liquid Nails estimated searches | Liquid Nails Share of Search | Liquid Nails rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 6.3% | 6 | 1.1K | 17.7% | 3 | | Nov 2025 | 390 | 6.9% | 6 | 1K | 18.1% | 2 | | Dec 2025 | 320 | 5.9% | 6 | 900 | 16.6% | 4 | | Jan 2026 | 320 | 5.4% | 6 | 1.1K | 19.2% | 2 | | Feb 2026 | 390 | 7% | 6 | 1K | 18.1% | 2 | | Mar 2026 | 390 | 6.5% | 6 | 1K | 17.2% | 2 | | Apr 2026 | 320 | 5.6% | 7 | 1.1K | 18.3% | 2 | | May 2026 | 480 | 8.3% | 6 | 1K | 17.8% | 2 | | Jun 2026 | 480 | 7.9% | 6 | 1.3K | 20.9% | 1 | | Jul 2026 | 480 | 7.8% | 6 | 1.2K | 19.9% | 1 | | Aug 2026 | 480 | 7.4% | 6 | 1.2K | 18.5% | 3 | | Sep 2026 | 390 | 5.8% | 6 | 1.3K | 18.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bostik’s and Liquid Nails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bostik**: Measured on the search term “bostik”. - **Liquid Nails**: Measured on the search terms “buy liquid nails”, “cleaning liquid nails”, “construction liquid nails”, “drywall liquid nails”, “extreme liquid nails”, “glue liquid nails”, “gorilla liquid nails”, “instant liquid nails”, “liquid nails”, “liquid nails acrylic”, “liquid nails aluminum”, “liquid nails construction”, “liquid nails extreme”, “liquid nails flooring”, “liquid nails foamboard”, “liquid nails for”, “liquid nails frp”, “liquid nails fuzeit”, “liquid nails interior”, “liquid nails landscape”, “liquid nails max”, “liquid nails poly”, “liquid nails projects”, “liquid nails pvc”, “liquid nails roof”, “liquid nails sausage”, “liquid nails solvent”, “liquid nails spray”, “liquid nails subfloor”, “liquid nails tape”, “liquid nails tub”, “liquid nails types”, “liquid nails voc”, “liquid-nails”, “poly liquid nails”, “sand liquid nails” and “selleys liquid nails”, summed into one figure. - [Bostik profile](/demand/nz/brands/bostik) - [Liquid Nails profile](/demand/nz/brands/liquid-nails) - [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bostik or Liquid Nails more popular in search? In September 2026, Liquid Nails had more branded searches than Bostik among adhesive and sealant brands in New Zealand. Liquid Nails had about 1,250 branded searches, while Bostik had 390. Liquid Nails made up 18.5% of all adhesive and sealant brand searches we track, and Bostik accounted for 5.8%. ## Cite this page Brandwave. "Bostik vs Liquid Nails: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bostik-vs-liquid-nails This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bostik-vs-liquid-nails. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.