--- title: "Bostik vs Holdfast: Which is searched more in New Zealand?" description: "Is Bostik or Holdfast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bostik-vs-holdfast" publisher: "Brandwave" --- # Bostik vs Holdfast: Which is searched more in New Zealand? Is Bostik or Holdfast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bostik and Holdfast - **Competitive set**: Adhesive and sealant brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bostik Share of Search**: 5.8% - **Holdfast Share of Search**: 3.3% ## Is Bostik or Holdfast more popular in search? - In September 2026, Bostik had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Bostik had about 390 branded searches, while Holdfast had 220. Bostik made up 5.8% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Holdfast took it in April 2026, Bostik took it in May 2026. - Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 210 to 220. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bostik was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Holdfast did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. ## Month by month | Month | Bostik estimated searches | Bostik Share of Search | Bostik rank | Holdfast estimated searches | Holdfast Share of Search | Holdfast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 6.3% | 6 | 210 | 3.4% | 7 | | Nov 2025 | 390 | 6.9% | 6 | 210 | 3.7% | 7 | | Dec 2025 | 320 | 5.9% | 6 | 260 | 4.8% | 7 | | Jan 2026 | 320 | 5.4% | 6 | 320 | 5.4% | 7 | | Feb 2026 | 390 | 7% | 6 | 320 | 5.7% | 7 | | Mar 2026 | 390 | 6.5% | 6 | 390 | 6.5% | 7 | | Apr 2026 | 320 | 5.6% | 7 | 330 | 5.7% | 6 | | May 2026 | 480 | 8.3% | 6 | 220 | 3.8% | 7 | | Jun 2026 | 480 | 7.9% | 6 | 260 | 4.3% | 7 | | Jul 2026 | 480 | 7.8% | 6 | 320 | 5.2% | 7 | | Aug 2026 | 480 | 7.4% | 6 | 270 | 4.2% | 7 | | Sep 2026 | 390 | 5.8% | 6 | 220 | 3.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bostik’s and Holdfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bostik**: Measured on the search term “bostik”. - **Holdfast**: Measured on the search terms “holdfast” and “holdfast playstation”, summed into one figure. - [Bostik profile](/demand/nz/brands/bostik) - [Holdfast profile](/demand/nz/brands/holdfast) - [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bostik or Holdfast more popular in search? In September 2026, Bostik had more branded searches than Holdfast among adhesive and sealant brands in New Zealand. Bostik had about 390 branded searches, while Holdfast had 220. Bostik made up 5.8% of all adhesive and sealant brand searches we track, and Holdfast accounted for 3.3%. ## Cite this page Brandwave. "Bostik vs Holdfast: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bostik-vs-holdfast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bostik-vs-holdfast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.