--- title: "Boss vs MXR: Which is searched more in New Zealand?" description: "Is Boss or MXR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-mxr" publisher: "Brandwave" --- # Boss vs MXR: Which is searched more in New Zealand? Is Boss or MXR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boss and MXR - **Competitive set**: Guitar pedal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boss Share of Search**: 9.8% - **MXR Share of Search**: 6.1% ## Is Boss or MXR more popular in search? - In September 2026, Boss had more branded searches than MXR among guitar pedal brands in New Zealand. Boss had about 130 branded searches, while MXR had 80. Boss made up 9.8% of all guitar pedal brand searches we track, and MXR accounted for 6.1%. - Boss was ahead of MXR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 180 to 130. - Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand moved from 7% to 6.1%, and its estimated monthly branded searches moved from 90 to 80. ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boss appeared in all five answers. MXR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boss was listed before MXR in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%. - Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026. ## Month by month | Month | Boss estimated searches | Boss Share of Search | Boss rank | MXR estimated searches | MXR Share of Search | MXR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 14.1% | 2 | 90 | 7% | 4 | | Nov 2025 | 160 | 13% | 2 | 60 | 4.9% | 5 | | Dec 2025 | 170 | 12.9% | 2 | 70 | 5.3% | 6 | | Jan 2026 | 130 | 11.3% | 2 | 70 | 6.1% | 4 | | Feb 2026 | 210 | 18.9% | 2 | 70 | 6.3% | 4 | | Mar 2026 | 380 | 27.5% | 2 | 60 | 4.3% | 4 | | Apr 2026 | 190 | 15.7% | 2 | 50 | 4.1% | 5 | | May 2026 | 230 | 17.6% | 2 | 80 | 6.1% | 4 | | Jun 2026 | 140 | 11.5% | 2 | 60 | 4.9% | 5 | | Jul 2026 | 150 | 12.2% | 2 | 80 | 6.5% | 4 | | Aug 2026 | 120 | 10% | 2 | 100 | 8.3% | 3 | | Sep 2026 | 130 | 9.8% | 2 | 80 | 6.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boss’ and MXR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boss**: Measured on the search terms “boss guitar pedal” and “boss pedal”, summed into one figure. - **MXR**: Measured on the search terms “mxr” and “mxr pedal”, summed into one figure. - [Boss profile](/demand/nz/brands/boss-pedals) - [MXR profile](/demand/nz/brands/mxr) - [All guitar pedal brands in New Zealand](/demand/nz/categories/nz-guitar-pedal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boss or MXR more popular in search? In September 2026, Boss had more branded searches than MXR among guitar pedal brands in New Zealand. Boss had about 130 branded searches, while MXR had 80. Boss made up 9.8% of all guitar pedal brand searches we track, and MXR accounted for 6.1%. ## Cite this page Brandwave. "Boss vs MXR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-mxr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-mxr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.