--- title: "Boss vs Marshall: Which is searched more in New Zealand?" description: "Is Boss or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-marshall-audio" publisher: "Brandwave" --- # Boss vs Marshall: Which is searched more in New Zealand? Is Boss or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boss and Marshall - **Competitive set**: Guitar amp brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boss Share of Search**: 6.6% - **Marshall Share of Search**: 6.6% ## Is Boss or Marshall more popular in search? - In September 2026, Boss and Marshall were level in searches among guitar amp brands in New Zealand, with an estimated 310 branded searches each, at 6.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Boss took it in December 2025, Marshall took it in April 2026. - Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands in New Zealand moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 310. - Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand moved from 8.1% to 6.6%, and its estimated monthly branded searches moved from 370 to 310. ## Top guitar amp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boss and Marshall were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boss was listed before Marshall in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fender | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boss | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Marshall | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Orange | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Yamaha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Vox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Blackstar | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about guitar amp brands - Asked ChatGPT "Which guitar amp brand should I buy in New Zealand?": 1. Boss, 2. Fender, 3. Yamaha, 4. Marshall, 5. Orange - Asked ChatGPT "What are the best guitar amp brands in New Zealand?": 1. Fender, 2. Boss, 3. Yamaha, 4. Marshall, 5. Orange, 6. Vox, 7. Blackstar - Asked ChatGPT "What's the best guitar amp brand in New Zealand for a guitar rig?": 1. Marshall, 2. Orange, 3. Fender, 4. Boss - Searched Google, AI Overview "guitar amplifier nz": 1. Vox, 2. Orange Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar amp brands in September 2026? - In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches. - Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026. ## Month by month | Month | Boss estimated searches | Boss Share of Search | Boss rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 6.8% | 3 | 370 | 8.1% | 2 | | Nov 2025 | 370 | 8.3% | 2 | 370 | 8.3% | 3 | | Dec 2025 | 390 | 8.5% | 2 | 370 | 8% | 3 | | Jan 2026 | 330 | 7.7% | 2 | 290 | 6.8% | 3 | | Feb 2026 | 310 | 7.9% | 2 | 290 | 7.4% | 3 | | Mar 2026 | 310 | 6.8% | 2 | 310 | 6.8% | 3 | | Apr 2026 | 250 | 5.6% | 3 | 310 | 7% | 2 | | May 2026 | 260 | 5.3% | 3 | 330 | 6.7% | 2 | | Jun 2026 | 240 | 5.3% | 3 | 310 | 6.9% | 2 | | Jul 2026 | 330 | 7.1% | 3 | 360 | 7.7% | 2 | | Aug 2026 | 260 | 5.8% | 3 | 310 | 6.9% | 2 | | Sep 2026 | 310 | 6.6% | 2 | 310 | 6.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boss’ and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boss**: Measured on the search terms “boss amp” and “boss katana”, summed into one figure. - **Marshall**: Measured on the search terms “marshall amp” and “marshall guitar amp”, summed into one figure. - [Boss profile](/demand/nz/brands/boss-pedals) - [Marshall profile](/demand/nz/brands/marshall-audio) - [All guitar amp brands in New Zealand](/demand/nz/categories/nz-guitar-amp-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boss or Marshall more popular in search? In September 2026, Boss and Marshall were level in searches among guitar amp brands in New Zealand, with an estimated 310 branded searches each, at 6.6% of the total each. ## Cite this page Brandwave. "Boss vs Marshall: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.