--- title: "Boss vs Electro-Harmonix: Which is searched more in New Zealand?" description: "Is Boss or Electro-Harmonix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-electro-harmonix" publisher: "Brandwave" --- # Boss vs Electro-Harmonix: Which is searched more in New Zealand? Is Boss or Electro-Harmonix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boss and Electro-Harmonix - **Competitive set**: Guitar pedal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boss Share of Search**: 9.8% - **Electro-Harmonix Share of Search**: 67.4% ## Is Boss or Electro-Harmonix more popular in search? - In September 2026, Electro-Harmonix had more branded searches than Boss among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while Boss had 130. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and Boss accounted for 9.8%. - Electro-Harmonix was ahead of Boss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 180 to 130. - Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand moved from 57.8% to 67.4%, and its estimated monthly branded searches moved from 740 to 890. ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boss appeared in all five answers. Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boss was listed before Electro-Harmonix in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026. ## Month by month | Month | Boss estimated searches | Boss Share of Search | Boss rank | Electro-Harmonix estimated searches | Electro-Harmonix Share of Search | Electro-Harmonix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 14.1% | 2 | 740 | 57.8% | 1 | | Nov 2025 | 160 | 13% | 2 | 740 | 60.2% | 1 | | Dec 2025 | 170 | 12.9% | 2 | 740 | 56.1% | 1 | | Jan 2026 | 130 | 11.3% | 2 | 740 | 64.3% | 1 | | Feb 2026 | 210 | 18.9% | 2 | 610 | 55% | 1 | | Mar 2026 | 380 | 27.5% | 2 | 740 | 53.6% | 1 | | Apr 2026 | 190 | 15.7% | 2 | 740 | 61.2% | 1 | | May 2026 | 230 | 17.6% | 2 | 740 | 56.5% | 1 | | Jun 2026 | 140 | 11.5% | 2 | 740 | 60.7% | 1 | | Jul 2026 | 150 | 12.2% | 2 | 740 | 60.2% | 1 | | Aug 2026 | 120 | 10% | 2 | 740 | 61.7% | 1 | | Sep 2026 | 130 | 9.8% | 2 | 890 | 67.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Boss’ and Electro-Harmonix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boss**: Measured on the search terms “boss guitar pedal” and “boss pedal”, summed into one figure. - **Electro-Harmonix**: Measured on the search terms “electro harmonix pedal”, “electro-harmonix” and “electroharmonix”, summed into one figure. - [Boss profile](/demand/nz/brands/boss-pedals) - [Electro-Harmonix profile](/demand/nz/brands/electro-harmonix) - [All guitar pedal brands in New Zealand](/demand/nz/categories/nz-guitar-pedal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boss or Electro-Harmonix more popular in search? In September 2026, Electro-Harmonix had more branded searches than Boss among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while Boss had 130. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and Boss accounted for 9.8%. ## Cite this page Brandwave. "Boss vs Electro-Harmonix: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-electro-harmonix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boss-pedals-vs-electro-harmonix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.