--- title: "Bose vs Bowers & Wilkins: Which is searched more in New Zealand?" description: "Is Bose or Bowers & Wilkins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bose-vs-bowers-wilkins" publisher: "Brandwave" --- # Bose vs Bowers & Wilkins: Which is searched more in New Zealand? Is Bose or Bowers & Wilkins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bose and Bowers & Wilkins - **Competitive set**: Speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bose Share of Search**: 13.5% - **Bowers & Wilkins Share of Search**: 0.55% ## Is Bose or Bowers & Wilkins more popular in search? - In September 2026, Bose had more branded searches than Bowers & Wilkins among speaker brands in New Zealand. Bose had about 11,800 branded searches, while Bowers & Wilkins had 480. Bose made up 13.5% of all speaker brand searches we track, and Bowers & Wilkins accounted for 0.55%. - Bose was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bose’s share of searches among speaker brands in New Zealand moved from 16% to 13.5%, and its estimated monthly branded searches moved from 12.4K to 11.8K. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in New Zealand moved from 0.76% to 0.55%, and its estimated monthly branded searches moved from 590 to 480. ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bowers & Wilkins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bose and Bowers & Wilkins were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Edifier | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KEF | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sonos | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Bowers & Wilkins | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ultimate Ears | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Q Acoustics | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | DALI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Marshall | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "Which speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Edifier, 4. Sonos - Asked ChatGPT "What are the best speaker brands in New Zealand?": 1. KEF, 2. JBL, 3. Sonos, 4. Bowers & Wilkins, 5. Q Acoustics, 6. Bose, 7. Sony, 8. Marshall, 9. DALI - Asked ChatGPT "What's the best speaker brand in New Zealand for home listening?": 1. KEF, 2. DALI, 3. Bowers & Wilkins, 4. Q Acoustics, 5. Edifier - Searched Google, AI Overview "bluetooth speakers nz": 1. Edifier, 2. Sony, 3. Ultimate Ears, 4. Bose - Searched Google, AI Overview "wireless speakers nz": 1. Edifier, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Sonos, 6. KEF Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand speaker brands in September 2026? - In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%. - Estimated monthly branded searches for Bowers & Wilkins in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Bose estimated searches | Bose Share of Search | Bose rank | Bowers & Wilkins estimated searches | Bowers & Wilkins Share of Search | Bowers & Wilkins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.4K | 16% | 3 | 590 | 0.76% | 9 | | Nov 2025 | 16.9K | 15.1% | 3 | 590 | 0.53% | 9 | | Dec 2025 | 16.9K | 13% | 3 | 590 | 0.45% | 9 | | Jan 2026 | 10.9K | 13.9% | 3 | 590 | 0.75% | 9 | | Feb 2026 | 8.7K | 14.1% | 3 | 480 | 0.78% | 9 | | Mar 2026 | 9.9K | 14.7% | 3 | 480 | 0.71% | 9 | | Apr 2026 | 10.3K | 13.9% | 3 | 590 | 0.8% | 9 | | May 2026 | 11.7K | 15.5% | 3 | 590 | 0.79% | 9 | | Jun 2026 | 12K | 15.8% | 3 | 590 | 0.78% | 10 | | Jul 2026 | 11.5K | 14.8% | 3 | 590 | 0.76% | 9 | | Aug 2026 | 12.3K | 15% | 3 | 590 | 0.72% | 9 | | Sep 2026 | 11.8K | 13.5% | 3 | 480 | 0.55% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Bose’s and Bowers & Wilkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bose**: Measured on the search terms “bose”, “bose bluetooth speaker”, “bose ear phones”, “bose qc”, “bose soundbar”, “bose soundlink”, “bose soundlink flex”, “bose speakers” and “bose tv speaker”, summed into one figure. - **Bowers & Wilkins**: Measured on the search terms “bowers & wilkins” and “bowers and wilkins”, summed into one figure. - [Bose profile](/demand/nz/brands/bose) - [Bowers & Wilkins profile](/demand/nz/brands/bowers-wilkins) - [All speaker brands in New Zealand](/demand/nz/categories/nz-speaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bose or Bowers & Wilkins more popular in search? In September 2026, Bose had more branded searches than Bowers & Wilkins among speaker brands in New Zealand. Bose had about 11,800 branded searches, while Bowers & Wilkins had 480. Bose made up 13.5% of all speaker brand searches we track, and Bowers & Wilkins accounted for 0.55%. ## Cite this page Brandwave. "Bose vs Bowers & Wilkins: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bose-vs-bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bose-vs-bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.