--- title: "Bosch vs Trico: Which is searched more in New Zealand?" description: "Is Bosch or Trico more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wiper blade brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-trico" publisher: "Brandwave" --- # Bosch vs Trico: Which is searched more in New Zealand? Is Bosch or Trico more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wiper blade brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Trico - **Competitive set**: Wiper blade brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 20.5% - **Trico Share of Search**: 18.5% ## Is Bosch or Trico more popular in search? - In September 2026, Bosch had more branded searches than Trico among wiper blade brands in New Zealand. Bosch had about 400 branded searches, while Trico had 360. Bosch made up 20.5% of all wiper blade brand searches we track, and Trico accounted for 18.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Trico took it in November 2025, Bosch took it in December 2025, Trico took it in January 2026, Bosch took it in February 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand moved from 21.6% to 20.5%, and its estimated monthly branded searches moved from 370 to 400. - Across the 12 months ending September 2026, Trico’s share of searches among wiper blade brands in New Zealand moved from 15.2% to 18.5%, and its estimated monthly branded searches moved from 260 to 360. ## Top wiper blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trico was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Trico in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tridon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Trico | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Rain-X | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wiper blade brands - Asked ChatGPT "Which wiper blade brand should I buy in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico - Asked ChatGPT "What are the best wiper blade brands in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico - Asked ChatGPT "What's the best wiper blade brand in New Zealand for rainy driving?": 1. Bosch, 2. Trico - Searched Google, AI Overview "windscreen wipers nz": 1. Bosch, 2. Tridon - Searched Google, AI Overview "car wiper blades": named none of the brands we track Not named in any answer: Rain-X. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wiper blade brands in September 2026? - In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches. - In September 2026, Trico gained share of searches among wiper blade brands in New Zealand, from 15.8% to 18.5%. - In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Trico estimated searches | Trico Share of Search | Trico rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 21.6% | 3 | 260 | 15.2% | 4 | | Nov 2025 | 260 | 15.9% | 4 | 300 | 18.3% | 3 | | Dec 2025 | 300 | 21% | 3 | 250 | 17.5% | 4 | | Jan 2026 | 370 | 18.8% | 4 | 520 | 26.4% | 2 | | Feb 2026 | 410 | 23.6% | 3 | 360 | 20.7% | 4 | | Mar 2026 | 500 | 24.9% | 2 | 430 | 21.4% | 4 | | Apr 2026 | 530 | 24.3% | 2 | 440 | 20.2% | 4 | | May 2026 | 490 | 24.5% | 2 | 430 | 21.5% | 4 | | Jun 2026 | 600 | 26.2% | 2 | 370 | 16.2% | 4 | | Jul 2026 | 530 | 25.9% | 2 | 310 | 15.1% | 4 | | Aug 2026 | 650 | 27.8% | 2 | 370 | 15.8% | 4 | | Sep 2026 | 400 | 20.5% | 3 | 360 | 18.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Trico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch aerotwin” and “bosch wiper blades”, summed into one figure. - **Trico**: Measured on the search terms “trico” and “trico wipers”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Trico profile](/demand/nz/brands/trico) - [All wiper blade brands in New Zealand](/demand/nz/categories/nz-wiper-blade-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Trico more popular in search? In September 2026, Bosch had more branded searches than Trico among wiper blade brands in New Zealand. Bosch had about 400 branded searches, while Trico had 360. Bosch made up 20.5% of all wiper blade brand searches we track, and Trico accounted for 18.5%. ## Cite this page Brandwave. "Bosch vs Trico: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-trico This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-trico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.