--- title: "Bosch vs LG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bosch or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-lg" publisher: "Brandwave" --- # Bosch vs LG: Which is more popular by branded search in New Zealand? Which is more popular in search, Bosch or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and LG - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bosch Share of Search**: 7.8% - **LG Share of Search**: 7.7% ## Which is more popular in search, Bosch or LG? - In August 2026, Bosch and LG were level on Share of Search among home appliance brands in New Zealand, with an estimated 12.9K versus 12.8K branded searches, at 7.8% and 7.7% estimated Share of Search. - The lead changed hands 4 times in the 11 months ending August 2026: LG took it in February 2026, Bosch took it in May 2026, LG took it in June 2026, Bosch took it in July 2026. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand moved from 8.6% to 7.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K. - Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 9.7K to 12.8K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%. - Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | LG estimated searches | LG Share of Search | LG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.6% | 5 | 9.7K | 6.9% | 7 | | Nov 2025 | 12.1K | 7.8% | 5 | 10.4K | 6.7% | 7 | | Dec 2025 | 10.8K | 7.9% | 5 | 9.8K | 7.1% | 7 | | Jan 2026 | 11.6K | 8.1% | 5 | 10.8K | 7.6% | 6 | | Feb 2026 | 10.7K | 8.4% | 6 | 11K | 8.6% | 4 | | Mar 2026 | 12.2K | 8.4% | 6 | 14.8K | 10.1% | 3 | | Apr 2026 | 12.3K | 8.5% | 5 | 12.3K | 8.5% | 6 | | May 2026 | 14.9K | 9.3% | 3 | 13.8K | 8.6% | 6 | | Jun 2026 | 13.8K | 8.5% | 5 | 14.6K | 8.9% | 3 | | Jul 2026 | 15.3K | 8.9% | 4 | 13.6K | 7.9% | 7 | | Aug 2026 | 12.9K | 7.8% | 6 | 12.8K | 7.7% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch 10kg washing machine”, “bosch 300 series washing machine”, “bosch 8kg washing machine”, “bosch 9kg washing machine”, “bosch avantixx washing machine”, “bosch classixx washing machine”, “bosch combination microwave oven”, “bosch cooktop”, “bosch dishdrawer”, “bosch dishwasher”, “bosch double oven”, “bosch dryer”, “bosch freestanding oven”, “bosch fridge”, “bosch inbuilt oven”, “bosch induction oven”, “bosch integrated dishwasher”, “bosch maxx classic washing machine”, “bosch maxx washing machine”, “bosch micro oven”, “bosch microwave oven integrated”, “bosch oven”, “bosch rangehood”, “bosch self cleaning oven”, “bosch series 2 washing machine”, “bosch series 4 oven”, “bosch series 4 washing machine”, “bosch series 4 washing machine 7kg”, “bosch series 6 oven”, “bosch series 6 washing machine”, “bosch series 8 oven”, “bosch series 8 washing machine”, “bosch top loader”, “bosch wall oven”, “bosch washing machine”, “bosch washing machine cleaning” and “bosch washing machine e18”, summed into one figure. - **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [LG profile](/demand/nz/brands/lg) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bosch or LG? In August 2026, Bosch and LG were level on Share of Search among home appliance brands in New Zealand, with an estimated 12.9K versus 12.8K branded searches, at 7.8% and 7.7% estimated Share of Search. ## Cite this page Brandwave. "Bosch vs LG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-lg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.