--- title: "Bosch vs KitchenAid: Which is searched more in New Zealand?" description: "Is Bosch or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-kitchenaid" publisher: "Brandwave" --- # Bosch vs KitchenAid: Which is searched more in New Zealand? Is Bosch or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and KitchenAid - **Competitive set**: Induction cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.1% - **KitchenAid Share of Search**: 15.4% ## Is Bosch or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Bosch among induction cooktop brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 460. KitchenAid made up 15.4% of all induction cooktop brand searches we track, and Bosch accounted for 1.1%. - KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among induction cooktop brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 440 to 460. - Across the 12 months ending September 2026, KitchenAid’s share of searches among induction cooktop brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top induction cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Bosch appeared in all three answers. KitchenAid did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 3 of 3 | | Fisher & Paykel | 2nd | 3 of 3 | 3 of 3 | | Miele | 3rd | 3 of 3 | 3 of 3 | | AEG | 4th | 2 of 3 | 2 of 3 | | Electrolux | 5th | 1 of 3 | 1 of 3 | | Breville | Not ranked | 0 of 3 | 0 of 3 | | KitchenAid | Not ranked | 0 of 3 | 0 of 3 | | LG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about induction cooktop brands - Asked ChatGPT "Which induction cooktop brand should I buy in New Zealand?": 1. Bosch, 2. AEG, 3. Fisher & Paykel, 4. Miele - Asked ChatGPT "What are the best induction cooktop brands in New Zealand?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. AEG, 5. Electrolux - Asked ChatGPT "What's the best induction cooktop brand in New Zealand for everyday cooking?": 1. Bosch, 2. Fisher & Paykel, 3. Miele Not named in any answer: Breville, KitchenAid and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand induction cooktop brands in September 2026? - In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 1.1% | 5 | 6.6K | 15.9% | 3 | | Nov 2025 | 480 | 0.89% | 5 | 11.5K | 21.4% | 3 | | Dec 2025 | 370 | 0.75% | 5 | 11.7K | 23.9% | 3 | | Jan 2026 | 440 | 1% | 5 | 7.9K | 18.2% | 3 | | Feb 2026 | 430 | 1.1% | 5 | 6.3K | 16.4% | 3 | | Mar 2026 | 390 | 0.88% | 5 | 6.3K | 14.3% | 3 | | Apr 2026 | 460 | 1.1% | 5 | 6.4K | 14.8% | 3 | | May 2026 | 480 | 1% | 5 | 6.5K | 13.8% | 3 | | Jun 2026 | 460 | 0.99% | 5 | 6.3K | 13.5% | 3 | | Jul 2026 | 460 | 0.9% | 5 | 6.4K | 12.5% | 3 | | Aug 2026 | 440 | 0.93% | 5 | 6.4K | 13.5% | 3 | | Sep 2026 | 460 | 1.1% | 5 | 6.5K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All induction cooktop brands in New Zealand](/demand/nz/categories/nz-induction-cooktop-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Bosch among induction cooktop brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 460. KitchenAid made up 15.4% of all induction cooktop brand searches we track, and Bosch accounted for 1.1%. ## Cite this page Brandwave. "Bosch vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.