--- title: "Bosch vs Irwin: Which is searched more in New Zealand?" description: "Is Bosch or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-irwin" publisher: "Brandwave" --- # Bosch vs Irwin: Which is searched more in New Zealand? Is Bosch or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Irwin - **Competitive set**: Spade bits brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.25% - **Irwin Share of Search**: 2.1% ## Is Bosch or Irwin more popular in search? - In September 2026, Irwin had more branded searches than Bosch among spade bits brands in New Zealand. Irwin had about 170 branded searches, while Bosch had 20. Irwin made up 2.1% of all spade bits brand searches we track, and Bosch accounted for 0.25%. - Irwin was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among spade bits brands in New Zealand moved from 0.15% to 0.25%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Irwin’s share of searches among spade bits brands in New Zealand moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 150 to 170. ## Top spade bits brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was listed before Bosch in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Irwin | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about spade bits brands - Asked ChatGPT "Which spade bit brand should I buy in New Zealand?": 1. Irwin, 2. Bosch, 3. Milwaukee - Asked ChatGPT "What are the best spade bit brands in New Zealand?": 1. Irwin, 2. Bosch, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best spade bit brand in New Zealand for clean wood holes?": 1. Bosch, 2. Irwin - Searched Google, AI Overview "wood drill bits": named none of the brands we track - Searched Google, AI Overview "drill bit set": 1. Bosch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spade bits brands in September 2026? - In September 2026, Irwin lost share of searches among spade bits brands in New Zealand, from 3.1% to 2.1%. - Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.15% | 4 | 150 | 2.3% | 3 | | Nov 2025 | 10 | 0.12% | 4 | 160 | 1.9% | 3 | | Dec 2025 | 10 | 0.15% | 4 | 150 | 2.3% | 3 | | Jan 2026 | 10 | 0.16% | 4 | 160 | 2.6% | 3 | | Feb 2026 | 10 | 0.15% | 4 | 160 | 2.4% | 3 | | Mar 2026 | 10 | 0.14% | 4 | 180 | 2.6% | 3 | | Apr 2026 | 10 | 0.15% | 4 | 190 | 2.9% | 3 | | May 2026 | 20 | 0.28% | 4 | 190 | 2.6% | 3 | | Jun 2026 | 20 | 0.24% | 4 | 210 | 2.5% | 3 | | Jul 2026 | 20 | 0.28% | 4 | 210 | 2.9% | 3 | | Aug 2026 | 30 | 0.33% | 4 | 280 | 3.1% | 3 | | Sep 2026 | 20 | 0.25% | 4 | 170 | 2.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch spade bits”. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Irwin profile](/demand/nz/brands/irwin) - [All spade bits brands in New Zealand](/demand/nz/categories/nz-spade-bits-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Irwin more popular in search? In September 2026, Irwin had more branded searches than Bosch among spade bits brands in New Zealand. Irwin had about 170 branded searches, while Bosch had 20. Irwin made up 2.1% of all spade bits brand searches we track, and Bosch accounted for 0.25%. ## Cite this page Brandwave. "Bosch vs Irwin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.