--- title: "Bosch vs Hisense: Which is searched more in New Zealand?" description: "Is Bosch or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-hisense" publisher: "Brandwave" --- # Bosch vs Hisense: Which is searched more in New Zealand? Is Bosch or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Hisense - **Competitive set**: Fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 2% - **Hisense Share of Search**: 5.9% ## Is Bosch or Hisense more popular in search? - In September 2026, Hisense had more branded searches than Bosch among fridge brands in New Zealand. Hisense had about 1,740 branded searches, while Bosch had 590. Hisense made up 5.9% of all fridge brand searches we track, and Bosch accounted for 2%. - Hisense was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in New Zealand moved from 1.3% to 2%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 1.7K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hisense did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Haier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitsubishi Electric | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bosch | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Westinghouse | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge brand should I buy in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Bosch, 4. Mitsubishi Electric, 5. Haier - Asked ChatGPT "What are the best fridge brands in New Zealand?": 1. Fisher & Paykel, 2. LG, 3. Mitsubishi Electric, 4. Samsung, 5. Bosch, 6. Haier - Asked ChatGPT "What's the best fridge brand in New Zealand for a family kitchen?": 1. Fisher & Paykel, 2. Mitsubishi Electric, 3. LG, 4. Haier - Searched Google, AI Overview "fridge brands nz": 1. Fisher & Paykel, 2. LG, 3. Samsung, 4. Haier, 5. Westinghouse, 6. Mitsubishi Electric, 7. Bosch - Searched Google, AI Overview "best fridge nz": 1. Haier, 2. LG, 3. Samsung, 4. Fisher & Paykel Not named in any answer: Hisense. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fridge brands in September 2026? - In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches. - In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.3% | 8 | 1.9K | 6.1% | 3 | | Nov 2025 | 590 | 1.6% | 8 | 2.3K | 6.3% | 3 | | Dec 2025 | 480 | 1.5% | 8 | 2.5K | 8% | 3 | | Jan 2026 | 390 | 1.2% | 8 | 2.5K | 7.9% | 3 | | Feb 2026 | 390 | 1.3% | 8 | 1.7K | 5.8% | 3 | | Mar 2026 | 480 | 1.4% | 8 | 2.2K | 6.3% | 3 | | Apr 2026 | 390 | 1.2% | 8 | 2.4K | 7.4% | 3 | | May 2026 | 480 | 1.3% | 8 | 1.9K | 5.4% | 3 | | Jun 2026 | 480 | 1.4% | 8 | 2.3K | 6.6% | 3 | | Jul 2026 | 480 | 1.2% | 8 | 2.3K | 6% | 3 | | Aug 2026 | 480 | 1.4% | 8 | 1.7K | 5% | 4 | | Sep 2026 | 590 | 2% | 8 | 1.7K | 5.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch fridge”. - **Hisense**: Measured on the search terms “hisense”, “hisense bar fridge”, “hisense brand”, “hisense fridge” and “hisense fridge freezer”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Hisense profile](/demand/nz/brands/hisense) - [All fridge brands in New Zealand](/demand/nz/categories/nz-fridge-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Hisense more popular in search? In September 2026, Hisense had more branded searches than Bosch among fridge brands in New Zealand. Hisense had about 1,740 branded searches, while Bosch had 590. Hisense made up 5.9% of all fridge brand searches we track, and Bosch accounted for 2%. ## Cite this page Brandwave. "Bosch vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.