--- title: "Bosch vs Dyson: Which is searched more in New Zealand?" description: "Is Bosch or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bosch-vs-dyson" publisher: "Brandwave" --- # Bosch vs Dyson: Which is searched more in New Zealand? Is Bosch or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Dyson - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.25% - **Dyson Share of Search**: 51.4% ## Is Bosch or Dyson more popular in search? - In September 2026, Dyson had more branded searches than Bosch among vacuum cleaner brands in New Zealand. Dyson had about 42,500 branded searches, while Bosch had 210. Dyson made up 51.4% of all vacuum cleaner brand searches we track, and Bosch accounted for 0.25%. - Dyson was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among vacuum cleaner brands in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches held steady at 210. - Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in New Zealand moved from 55.8% to 51.4%, and its estimated monthly branded searches moved from 36.3K to 42.5K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Bosch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dreame | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BISSELL | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | iRobot | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Electrolux | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Roborock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "Which vacuum cleaner brand should I buy in New Zealand?": 1. Miele, 2. Dyson, 3. Shark, 4. Bosch, 5. BISSELL - Asked ChatGPT "What are the best vacuum cleaner brands in New Zealand?": 1. Dyson, 2. Miele, 3. Shark, 4. Bosch, 5. BISSELL, 6. Electrolux - Asked ChatGPT "What's the best vacuum cleaner brand in New Zealand for a pet hair home?": 1. Shark, 2. Dyson, 3. Miele, 4. BISSELL - Searched Google, AI Overview "robot vacuum nz": 1. Dreame, 2. iRobot, 3. Dyson - Searched Google, AI Overview "cordless vacuum cleaner": 1. Dyson, 2. Shark Not named in any answer: Roborock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand vacuum cleaner brands in September 2026? - In September 2026, Dyson gained share of searches among vacuum cleaner brands in New Zealand, from 49% to 51.4%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Dyson estimated searches | Dyson Share of Search | Dyson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.32% | 9 | 36.3K | 55.8% | 1 | | Nov 2025 | 210 | 0.21% | 9 | 61K | 61% | 1 | | Dec 2025 | 170 | 0.19% | 9 | 51.3K | 57.7% | 1 | | Jan 2026 | 210 | 0.32% | 9 | 34.1K | 52% | 1 | | Feb 2026 | 170 | 0.3% | 9 | 29.4K | 52.5% | 1 | | Mar 2026 | 140 | 0.23% | 9 | 32.5K | 53.4% | 1 | | Apr 2026 | 140 | 0.22% | 9 | 33.3K | 53.5% | 1 | | May 2026 | 140 | 0.2% | 9 | 36.1K | 52.4% | 1 | | Jun 2026 | 210 | 0.31% | 9 | 35.4K | 51.7% | 1 | | Jul 2026 | 170 | 0.23% | 9 | 38K | 51.6% | 1 | | Aug 2026 | 260 | 0.34% | 9 | 37K | 49% | 1 | | Sep 2026 | 210 | 0.25% | 9 | 42.5K | 51.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch vacuum”. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Dyson profile](/demand/nz/brands/dyson) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Dyson more popular in search? In September 2026, Dyson had more branded searches than Bosch among vacuum cleaner brands in New Zealand. Dyson had about 42,500 branded searches, while Bosch had 210. Dyson made up 51.4% of all vacuum cleaner brand searches we track, and Bosch accounted for 0.25%. ## Cite this page Brandwave. "Bosch vs Dyson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bosch-vs-dyson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bosch-vs-dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.