--- title: "BorrowBox vs Kindle: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BorrowBox or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/borrowbox-vs-kindle" publisher: "Brandwave" --- # BorrowBox vs Kindle: Which is more popular by branded search in New Zealand? Which is more popular in search, BorrowBox or Kindle? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BorrowBox and Kindle - **Competitive set**: Audiobook and ebook services - **Market**: New Zealand - **Month measured**: Aug 2026 - **BorrowBox Share of Search**: 1.7% - **Kindle Share of Search**: 50% ## Which is more popular in search, BorrowBox or Kindle? - In August 2026, Kindle had more branded searches than BorrowBox among audiobook and ebook services in New Zealand. Kindle was estimated to have 36.6K branded searches compared to BorrowBox’s 1.3K, and held a 50% Share of Search versus BorrowBox’s 1.7%. - Kindle was ahead of BorrowBox in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BorrowBox’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 1.3K. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand moved from 53.9% to 50%, and its estimated monthly branded searches moved from 37.1K to 36.6K. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? Neither BorrowBox nor Kindle moved beyond provider rounding among audiobook and ebook services in Aug 2026. ## Month by month | Month | BorrowBox estimated searches | BorrowBox Share of Search | BorrowBox rank | Kindle estimated searches | Kindle Share of Search | Kindle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.8% | 5 | 37.1K | 53.9% | 1 | | Nov 2025 | 1.3K | 1.5% | 5 | 51.4K | 58.1% | 1 | | Dec 2025 | 1.2K | 1.3% | 5 | 51.5K | 56% | 1 | | Jan 2026 | 1.4K | 1.6% | 5 | 52K | 56.5% | 1 | | Feb 2026 | 1.3K | 2% | 5 | 35K | 52.8% | 1 | | Mar 2026 | 1.2K | 1.7% | 5 | 37.6K | 52% | 1 | | Apr 2026 | 1.1K | 1.5% | 5 | 38.7K | 50.3% | 1 | | May 2026 | 1.3K | 1.6% | 5 | 39.5K | 49.8% | 1 | | Jun 2026 | 1.1K | 1.4% | 5 | 42.1K | 53.2% | 1 | | Jul 2026 | 1.6K | 2.1% | 5 | 38.7K | 50.4% | 1 | | Aug 2026 | 1.3K | 1.7% | 5 | 36.6K | 50% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BorrowBox’s and Kindle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BorrowBox**: Measured on the search terms “borrowbox”, “borrowbox app”, “borrowbox audiobooks”, “borrowbox com”, “borrowbox ebooks”, “borrowbox library”, “borrowbox nz” and “borrowbox online”, summed into one figure. - **Kindle**: Measured on the search terms “kindle”, “kindle 11th generation”, “kindle app”, “kindle au”, “kindle audiobooks”, “kindle cloud reader”, “kindle e reader”, “kindle ebooks”, “kindle ereader”, “kindle nz”, “kindle on line”, “kindle paperwhite”, “kindle paperwhite 11th generation”, “kindle paperwhite 12th generation”, “kindle paperwhite e reader”, “kindle store” and “kindle unlimited”, summed into one figure. - [BorrowBox profile](/demand/nz/brands/borrowbox) - [Kindle profile](/demand/nz/brands/kindle) - [All audiobook and ebook services in New Zealand](/demand/nz/categories/nz-audiobook-and-ebook-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BorrowBox or Kindle? In August 2026, Kindle had more branded searches than BorrowBox among audiobook and ebook services in New Zealand. Kindle was estimated to have 36.6K branded searches compared to BorrowBox’s 1.3K, and held a 50% Share of Search versus BorrowBox’s 1.7%. ## Cite this page Brandwave. "BorrowBox vs Kindle: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/borrowbox-vs-kindle This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/borrowbox-vs-kindle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.