--- title: "Bormioli Rocco vs Duralex: Which is searched more in New Zealand?" description: "Is Bormioli Rocco or Duralex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bormioli-rocco-vs-duralex" publisher: "Brandwave" --- # Bormioli Rocco vs Duralex: Which is searched more in New Zealand? Is Bormioli Rocco or Duralex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bormioli Rocco and Duralex - **Competitive set**: Glassware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bormioli Rocco Share of Search**: 5% - **Duralex Share of Search**: 5% ## Is Bormioli Rocco or Duralex more popular in search? - In September 2026, Bormioli Rocco and Duralex were level in searches among glassware brands in New Zealand, with an estimated 90 branded searches each, at 5% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Duralex took it in November 2025, Bormioli Rocco took it in April 2026, Duralex took it in June 2026. - Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands in New Zealand moved from 8.3% to 5%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand moved from 6.5% to 5%, and its estimated monthly branded searches moved from 110 to 90. ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duralex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bormioli Rocco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Duralex was listed before Bormioli Rocco in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel - Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex - Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel - Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel Not named in any answer: Waterford and Libbey. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand glassware brands in September 2026? - In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches. - In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches. ## Month by month | Month | Bormioli Rocco estimated searches | Bormioli Rocco Share of Search | Bormioli Rocco rank | Duralex estimated searches | Duralex Share of Search | Duralex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 8.3% | 3 | 110 | 6.5% | 4 | | Nov 2025 | 110 | 4.9% | 5 | 320 | 14.3% | 3 | | Dec 2025 | 110 | 5.1% | 6 | 140 | 6.5% | 4 | | Jan 2026 | 110 | 5.5% | 5 | 170 | 8.5% | 3 | | Feb 2026 | 90 | 5.1% | 4 | 90 | 5.1% | 5 | | Mar 2026 | 90 | 5.2% | 4 | 90 | 5.2% | 5 | | Apr 2026 | 110 | 6.7% | 3 | 90 | 5.5% | 5 | | May 2026 | 90 | 5.6% | 4 | 90 | 5.6% | 5 | | Jun 2026 | 70 | 4.1% | 6 | 90 | 5.3% | 4 | | Jul 2026 | 90 | 5.3% | 4 | 90 | 5.3% | 5 | | Aug 2026 | 70 | 3.4% | 5 | 70 | 3.4% | 6 | | Sep 2026 | 90 | 5% | 4 | 90 | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bormioli Rocco’s and Duralex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bormioli Rocco**: Measured on the search term “bormioli rocco”. - **Duralex**: Measured on the search term “duralex”. - [Bormioli Rocco profile](/demand/nz/brands/bormioli-rocco) - [Duralex profile](/demand/nz/brands/duralex) - [All glassware brands in New Zealand](/demand/nz/categories/nz-glassware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bormioli Rocco or Duralex more popular in search? In September 2026, Bormioli Rocco and Duralex were level in searches among glassware brands in New Zealand, with an estimated 90 branded searches each, at 5% of the total each. ## Cite this page Brandwave. "Bormioli Rocco vs Duralex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bormioli-rocco-vs-duralex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bormioli-rocco-vs-duralex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.