--- title: "Boring Oat Milk vs So Good: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Boring Oat Milk or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boring-oat-milk-vs-so-good" publisher: "Brandwave" --- # Boring Oat Milk vs So Good: Which is more popular by branded search in New Zealand? Which is more popular in search, Boring Oat Milk or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boring Oat Milk and So Good - **Competitive set**: Plant milk brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Boring Oat Milk Share of Search**: 22.9% - **So Good Share of Search**: 21.8% ## Which is more popular in search, Boring Oat Milk or So Good? - In August 2026, Boring Oat Milk had more branded searches than So Good among plant milk brands in New Zealand. Boring Oat Milk was estimated to have 1.7K branded searches compared to So Good’s 1.6K, and held a 22.9% Share of Search versus So Good’s 21.8%. - The lead changed hands 2 times in the 11 months ending August 2026: So Good took it in June 2026, Boring Oat Milk took it in July 2026. - Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand moved from 21% to 21.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K. ## How did search popularity change for New Zealand plant milk brands in August 2026? - In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%. - In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%. ## Month by month | Month | Boring Oat Milk estimated searches | Boring Oat Milk Share of Search | Boring Oat Milk rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 30.7% | 1 | 1.1K | 21% | 2 | | Nov 2025 | 2K | 37.6% | 1 | 1K | 19.5% | 2 | | Dec 2025 | 1.4K | 31.7% | 1 | 940 | 21.3% | 2 | | Jan 2026 | 1.8K | 29.7% | 1 | 1.4K | 24.5% | 2 | | Feb 2026 | 1.4K | 25.4% | 1 | 1.2K | 21.6% | 3 | | Mar 2026 | 1.7K | 26.9% | 1 | 1.4K | 22.5% | 2 | | Apr 2026 | 1.7K | 27.2% | 1 | 1.3K | 21.2% | 3 | | May 2026 | 1.7K | 23.2% | 2 | 1.4K | 18.8% | 4 | | Jun 2026 | 1.3K | 18.6% | 4 | 1.5K | 21.4% | 2 | | Jul 2026 | 1.7K | 22.3% | 3 | 1.6K | 20.8% | 4 | | Aug 2026 | 1.7K | 22.9% | 2 | 1.6K | 21.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Boring Oat Milk’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boring Oat Milk**: Measured on the search terms “boring oat milk”, “boring oat milk barista”, “boring oat milk ingredients”, “boring oat milk near me”, “boring oat milk new zealand”, “boring oat milk nz” and “boring oat milk pak n save”, summed into one figure. - **So Good**: Measured on the search terms “oat milk so good”, “so good almond milk”, “so good barista almond milk”, “so good barista oat milk”, “so good coconut almond milk”, “so good high protein almond milk”, “so good milk”, “so good oat milk”, “so good soy milk” and “so good unsweetened almond milk”, summed into one figure. - [Boring Oat Milk profile](/demand/nz/brands/boring-oat-milk) - [So Good profile](/demand/nz/brands/so-good) - [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Boring Oat Milk or So Good? In August 2026, Boring Oat Milk had more branded searches than So Good among plant milk brands in New Zealand. Boring Oat Milk was estimated to have 1.7K branded searches compared to So Good’s 1.6K, and held a 22.9% Share of Search versus So Good’s 21.8%. ## Cite this page Brandwave. "Boring Oat Milk vs So Good: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boring-oat-milk-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boring-oat-milk-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.