---
title: "Boost Reformer Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Boost Reformer Pilates or The Pilates Loft? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/boost-reformer-pilates-vs-the-pilates-loft"
publisher: "Brandwave"
---

# Boost Reformer Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?

Which is more popular in search, Boost Reformer Pilates or The Pilates Loft? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boost Reformer Pilates and The Pilates Loft
- **Competitive set**: Tauranga Pilates studios
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Boost Reformer Pilates Share of Search**: 0.58%
- **The Pilates Loft Share of Search**: 0.8%

## Which is more popular in search, Boost Reformer Pilates or The Pilates Loft?

- In August 2026, The Pilates Loft had more branded searches than Boost Reformer Pilates among tauranga pilates studios in New Zealand. The Pilates Loft was estimated to have 150 branded searches compared to Boost Reformer Pilates’ 110, and held a 0.8% Share of Search versus Boost Reformer Pilates’ 0.58%.
- The Pilates Loft was ahead of Boost Reformer Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boost Reformer Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand moved from 0.64% to 0.58%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 1.3% to 0.8%, and its estimated monthly branded searches moved from 280 to 150.

## How did search popularity change for New Zealand tauranga pilates studios in August 2026?

- Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
- Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

## Month by month

| Month | Boost Reformer Pilates estimated searches | Boost Reformer Pilates Share of Search | Boost Reformer Pilates rank | The Pilates Loft estimated searches | The Pilates Loft Share of Search | The Pilates Loft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.64% | 4 | 280 | 1.3% | 2 |
| Nov 2025 | 90 | 0.42% | 5 | 220 | 1% | 2 |
| Dec 2025 | 70 | 0.37% | 5 | 190 | 1% | 3 |
| Jan 2026 | 140 | 0.6% | 5 | 230 | 0.99% | 3 |
| Feb 2026 | 140 | 0.65% | 5 | 220 | 1% | 2 |
| Mar 2026 | 140 | 0.64% | 5 | 220 | 1% | 3 |
| Apr 2026 | 140 | 0.65% | 5 | 180 | 0.83% | 3 |
| May 2026 | 140 | 0.67% | 5 | 220 | 1.1% | 2 |
| Jun 2026 | 170 | 0.86% | 3 | 230 | 1.2% | 2 |
| Jul 2026 | 170 | 0.9% | 5 | 180 | 0.96% | 4 |
| Aug 2026 | 110 | 0.58% | 5 | 150 | 0.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boost Reformer Pilates’ and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boost Reformer Pilates**: Measured on the search term “boost reformer pilates”.
- **The Pilates Loft**: Measured on the search terms “the pilates loft”, “the pilates loft nz”, “the pilates loft tauranga” and “thepilatesloft”, summed into one figure.

- [Boost Reformer Pilates profile](/demand/nz/brands/boost-reformer-pilates)
- [The Pilates Loft profile](/demand/nz/brands/the-pilates-loft)
- [All tauranga pilates studios in New Zealand](/demand/nz/categories/nz-tauranga-pilates-studios): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boost Reformer Pilates or The Pilates Loft?

In August 2026, The Pilates Loft had more branded searches than Boost Reformer Pilates among tauranga pilates studios in New Zealand. The Pilates Loft was estimated to have 150 branded searches compared to Boost Reformer Pilates’ 110, and held a 0.8% Share of Search versus Boost Reformer Pilates’ 0.58%.

## Cite this page

Brandwave. "Boost Reformer Pilates vs The Pilates Loft: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boost-reformer-pilates-vs-the-pilates-loft

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boost-reformer-pilates-vs-the-pilates-loft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.