--- title: "Boost Promotions vs Custom Gear: Which is more popular in New Zealand?" description: "Is Boost Promotions or Custom Gear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boost-promotions-vs-custom-gear" publisher: "Brandwave" --- # Boost Promotions vs Custom Gear: Which is more popular in New Zealand? Is Boost Promotions or Custom Gear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boost Promotions and Custom Gear - **Competitive set**: Promotional product suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Boost Promotions Share of Search**: 26.3% - **Custom Gear Share of Search**: 17.2% ## Is Boost Promotions or Custom Gear more popular in search? - In October 2026, Boost Promotions had more branded searches than Custom Gear among promotional product suppliers in New Zealand. Boost Promotions had about 260 branded searches, while Custom Gear had 170. Boost Promotions made up 26.3% of all promotional product supplier searches we track, and Custom Gear accounted for 17.2%. - The lead changed hands 4 times in the 12 months ending October 2026: Custom Gear took it in December 2025, Boost Promotions took it in March 2026, Custom Gear took it in June 2026, Boost Promotions took it in July 2026. - Across the 12 months ending October 2026, Boost Promotions’ share of searches among promotional product suppliers in New Zealand moved from 19.6% to 26.3%, and its estimated monthly branded searches moved from 210 to 260. - Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand moved from 15.9% to 17.2%, and its estimated monthly branded searches held steady at 170. ## Top promotional product suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boost Promotions was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Boost Promotions and Custom Gear were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dynamic Gift | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Promovision | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Boost Promotions | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Custom Gear | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | PromoWorld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about promotional product suppliers - Asked ChatGPT "Which promotional product supplier should I use in New Zealand?": 1. Promovision, 2. Dynamic Gift - Asked ChatGPT "What are the best promotional product suppliers in New Zealand?": 1. Dynamic Gift, 2. Boost Promotions, 3. Promovision - Asked ChatGPT "What's the best promotional product supplier in New Zealand for branded merchandise?": 1. Dynamic Gift, 2. Custom Gear, 3. Promovision, 4. Boost Promotions - Searched Google, AI Overview "promotional products nz": named none of the brands we track Not named in any answer: PromoWorld. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand promotional product suppliers in October 2026? - In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%. - In October 2026, Boost Promotions gained share of searches among promotional product suppliers in New Zealand, from 24.3% to 26.3%. ## How has branded search for Boost Promotions and Custom Gear changed in New Zealand over the last 12 months? | Month | Boost Promotions estimated searches | Boost Promotions Share of Search | Boost Promotions rank | Custom Gear estimated searches | Custom Gear Share of Search | Custom Gear rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 210 | 19.6% | 2 | 170 | 15.9% | 3 | | Dec 2025 | 140 | 20.9% | 3 | 170 | 25.4% | 2 | | Jan 2026 | 170 | 25.4% | 2 | 170 | 25.4% | 3 | | Feb 2026 | 210 | 23.6% | 2 | 210 | 23.6% | 3 | | Mar 2026 | 320 | 28.3% | 2 | 210 | 18.6% | 3 | | Apr 2026 | 210 | 26.3% | 2 | 140 | 17.5% | 3 | | May 2026 | 210 | 24.7% | 2 | 170 | 20% | 3 | | Jun 2026 | 170 | 18.3% | 3 | 210 | 22.6% | 2 | | Jul 2026 | 210 | 24.7% | 2 | 170 | 20% | 3 | | Aug 2026 | 260 | 26.5% | 2 | 170 | 17.3% | 3 | | Sep 2026 | 260 | 24.3% | 2 | 140 | 13.1% | 3 | | Oct 2026 | 260 | 26.3% | 2 | 170 | 17.2% | 3 | ## How are Boost Promotions’ and Custom Gear’s branded searches counted? Brandwave collects information about searches that people make online using Boost Promotions’ and Custom Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boost Promotions**: Measured on the search term “boost promotions”. - **Custom Gear**: Measured on the search terms “custom gear” and “customgear”, summed into one figure. - [Boost Promotions profile](/demand/nz/brands/boost-promotions) - [Custom Gear profile](/demand/nz/brands/custom-gear) - [All promotional product suppliers in New Zealand](/demand/nz/categories/nz-promotional-product-suppliers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boost Promotions or Custom Gear more popular in search? In October 2026, Boost Promotions had more branded searches than Custom Gear among promotional product suppliers in New Zealand. Boost Promotions had about 260 branded searches, while Custom Gear had 170. Boost Promotions made up 26.3% of all promotional product supplier searches we track, and Custom Gear accounted for 17.2%. ## Cite this page Brandwave. "Boost Promotions vs Custom Gear: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/boost-promotions-vs-custom-gear This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boost-promotions-vs-custom-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.