--- title: "Boost Brokers vs Key Mortgages: Which is searched more in New Zealand?" description: "Is Boost Brokers or Key Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boost-brokers-vs-key-mortgages" publisher: "Brandwave" --- # Boost Brokers vs Key Mortgages: Which is searched more in New Zealand? Is Boost Brokers or Key Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boost Brokers and Key Mortgages - **Competitive set**: Whangarei mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boost Brokers Share of Search**: 16.7% - **Key Mortgages Share of Search**: 23.8% ## Is Boost Brokers or Key Mortgages more popular in search? - In September 2026, Key Mortgages had more branded searches than Boost Brokers among whangarei mortgage advisers in New Zealand. Key Mortgages had about 100 branded searches, while Boost Brokers had 70. Key Mortgages made up 23.8% of all whangarei mortgage adviser searches we track, and Boost Brokers accounted for 16.7%. - The lead changed hands 5 times in the 12 months ending September 2026: Key Mortgages took it in November 2025, Boost Brokers took it in January 2026, Key Mortgages took it in March 2026, Boost Brokers took it in July 2026, Key Mortgages took it in September 2026. - Across the 12 months ending September 2026, Boost Brokers’ share of searches among whangarei mortgage advisers in New Zealand moved from 26.2% to 16.7%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, Key Mortgages’ share of searches among whangarei mortgage advisers in New Zealand held steady at 23.8%, and its estimated monthly branded searches held steady at 100. ## Top whangarei mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Boost Brokers and Key Mortgages showed up in all three answers. Key Mortgages was listed before Boost Brokers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Key Mortgages | 1st | 3 of 3 | 3 of 3 | | Boost Brokers | 2nd | 3 of 3 | 3 of 3 | | Loan Market Whangarei | 3rd | 3 of 3 | 3 of 3 | | Zest Brokers | 4th | 3 of 3 | 3 of 3 | | NZHL | 5th | 1 of 3 | 1 of 3 | | CB Mortgages | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about whangarei mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Whangārei, New Zealand?": 1. Key Mortgages, 2. Boost Brokers, 3. Loan Market Whangarei, 4. Zest Brokers - Asked ChatGPT "What are the best mortgage advisers in Whangārei, New Zealand?": 1. Key Mortgages, 2. Boost Brokers, 3. Loan Market Whangarei, 4. Zest Brokers, 5. NZHL - Asked ChatGPT "What's the best mortgage adviser in Whangārei, New Zealand for a home loan?": 1. Key Mortgages, 2. Boost Brokers, 3. Loan Market Whangarei, 4. Zest Brokers Not named in any answer: CB Mortgages. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whangarei mortgage advisers in September 2026? - In September 2026, NZHL overtook Boost Brokers to rank 2nd among whangarei mortgage advisers in New Zealand, with 26.2% of the searches. - In September 2026, Key Mortgages overtook Boost Brokers to rank 3rd among whangarei mortgage advisers in New Zealand, with 23.8% of the searches. - In September 2026, Boost Brokers lost share of searches among whangarei mortgage advisers in New Zealand, from 26.9% to 16.7%. ## Month by month | Month | Boost Brokers estimated searches | Boost Brokers Share of Search | Boost Brokers rank | Key Mortgages estimated searches | Key Mortgages Share of Search | Key Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 26.2% | 1 | 100 | 23.8% | 2 | | Nov 2025 | 110 | 25% | 2 | 120 | 27.3% | 1 | | Dec 2025 | 90 | 24.3% | 2 | 140 | 37.8% | 1 | | Jan 2026 | 90 | 27.3% | 1 | 80 | 24.2% | 2 | | Feb 2026 | 110 | 25.6% | 1 | 110 | 25.6% | 2 | | Mar 2026 | 110 | 22% | 2 | 160 | 32% | 1 | | Apr 2026 | 90 | 22% | 3 | 90 | 22% | 4 | | May 2026 | 90 | 22.5% | 3 | 110 | 27.5% | 2 | | Jun 2026 | 90 | 18.4% | 3 | 120 | 24.5% | 2 | | Jul 2026 | 140 | 27.5% | 1 | 100 | 19.6% | 4 | | Aug 2026 | 140 | 26.9% | 2 | 100 | 19.2% | 4 | | Sep 2026 | 70 | 16.7% | 4 | 100 | 23.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boost Brokers’ and Key Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boost Brokers**: Measured on the search term “boost brokers”. - **Key Mortgages**: Measured on the search terms “key mortgages” and “key mortgages whangarei”, summed into one figure. - [Boost Brokers profile](/demand/nz/brands/boost-brokers) - [Key Mortgages profile](/demand/nz/brands/key-mortgages) - [All whangarei mortgage advisers in New Zealand](/demand/nz/locations/whangarei/mortgage-advisers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boost Brokers or Key Mortgages more popular in search? In September 2026, Key Mortgages had more branded searches than Boost Brokers among whangarei mortgage advisers in New Zealand. Key Mortgages had about 100 branded searches, while Boost Brokers had 70. Key Mortgages made up 23.8% of all whangarei mortgage adviser searches we track, and Boost Brokers accounted for 16.7%. ## Cite this page Brandwave. "Boost Brokers vs Key Mortgages: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boost-brokers-vs-key-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boost-brokers-vs-key-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.