--- title: "Boori vs IKEA: Which is searched more in New Zealand?" description: "Is Boori or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Change table brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boori-vs-ikea" publisher: "Brandwave" --- # Boori vs IKEA: Which is searched more in New Zealand? Is Boori or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Change table brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boori and IKEA - **Competitive set**: Change table brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boori Share of Search**: 0.83% - **IKEA Share of Search**: 0.53% ## Is Boori or IKEA more popular in search? - In September 2026, Boori had more branded searches than IKEA among change table brands in New Zealand. Boori had about 220 branded searches, while IKEA had 140. Boori made up 0.83% of all change table brand searches we track, and IKEA accounted for 0.53%. - The lead changed hands 2 times in the 12 months ending September 2026: IKEA took it in July 2026, Boori took it in August 2026. - Across the 12 months ending September 2026, Boori’s share of searches among change table brands in New Zealand moved from 0.75% to 0.83%, and its estimated monthly branded searches moved from 250 to 220. - Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand moved from 0.21% to 0.53%, and its estimated monthly branded searches moved from 70 to 140. ## Top change table brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. Boori was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before Boori in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Boori | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | 4baby | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about change table brands - Asked ChatGPT "Which change table brand should I buy in New Zealand?": 1. IKEA, 2. Mocka, 3. 4baby, 4. Boori - Asked ChatGPT "What are the best change table brands in New Zealand?": 1. Mocka, 2. Boori, 3. IKEA, 4. 4baby - Asked ChatGPT "What's the best change table brand in New Zealand for nappy changes?": 1. IKEA, 2. Boori, 3. 4baby, 4. Mocka - Searched Google, AI Overview "change table with drawers": 1. Mocka, 2. IKEA - Searched Google, AI Overview "changing table nz": 1. Mocka, 2. IKEA Not named in any answer: Edwards & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand change table brands in September 2026? - Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. - Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026. ## Month by month | Month | Boori estimated searches | Boori Share of Search | Boori rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 0.75% | 3 | 70 | 0.21% | 4 | | Nov 2025 | 230 | 0.58% | 3 | 90 | 0.23% | 4 | | Dec 2025 | 220 | 0.81% | 3 | 140 | 0.51% | 4 | | Jan 2026 | 220 | 0.66% | 3 | 210 | 0.63% | 4 | | Feb 2026 | 200 | 0.86% | 3 | 90 | 0.39% | 4 | | Mar 2026 | 210 | 0.74% | 3 | 140 | 0.49% | 4 | | Apr 2026 | 240 | 0.88% | 3 | 140 | 0.51% | 4 | | May 2026 | 230 | 0.71% | 3 | 140 | 0.43% | 4 | | Jun 2026 | 230 | 0.69% | 3 | 170 | 0.51% | 4 | | Jul 2026 | 210 | 0.76% | 4 | 480 | 1.7% | 3 | | Aug 2026 | 250 | 0.88% | 3 | 140 | 0.49% | 4 | | Sep 2026 | 220 | 0.83% | 3 | 140 | 0.53% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Boori’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boori**: Measured on the search terms “boori”, “boori bed” and “boori high chair”, summed into one figure. - **IKEA**: Measured on the search term “ikea change table”. - [Boori profile](/demand/nz/brands/boori) - [IKEA profile](/demand/nz/brands/ikea) - [All change table brands in New Zealand](/demand/nz/categories/nz-baby-change-table-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boori or IKEA more popular in search? In September 2026, Boori had more branded searches than IKEA among change table brands in New Zealand. Boori had about 220 branded searches, while IKEA had 140. Boori made up 0.83% of all change table brand searches we track, and IKEA accounted for 0.53%. ## Cite this page Brandwave. "Boori vs IKEA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boori-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boori-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.