--- title: "Boonies vs Hunter: Which is searched more in New Zealand?" description: "Is Boonies or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boonies-vs-hunter" publisher: "Brandwave" --- # Boonies vs Hunter: Which is searched more in New Zealand? Is Boonies or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boonies and Hunter - **Competitive set**: Gumboot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boonies Share of Search**: 5.5% - **Hunter Share of Search**: 9.4% ## Is Boonies or Hunter more popular in search? - In September 2026, Hunter had more branded searches than Boonies among gumboot brands in New Zealand. Hunter had about 670 branded searches, while Boonies had 390. Hunter made up 9.4% of all gumboot brand searches we track, and Boonies accounted for 5.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Boonies took it in June 2026, Hunter took it in July 2026. - Across the 12 months ending September 2026, Boonies’ share of searches among gumboot brands in New Zealand moved from 4% to 5.5%, and its estimated monthly branded searches moved from 260 to 390. - Across the 12 months ending September 2026, Hunter’s share of searches among gumboot brands in New Zealand moved from 6.8% to 9.4%, and its estimated monthly branded searches moved from 440 to 670. ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boonies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hunter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skellerup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Muck Boot | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Bogs | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Merry People | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Boonies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy in New Zealand?": 1. Skellerup, 2. Muck Boot, 3. Bogs - Asked ChatGPT "What are the best gumboot brands in New Zealand?": 1. Skellerup, 2. Merry People - Asked ChatGPT "What's the best gumboot brand in New Zealand for wet muddy ground?": 1. Skellerup - Searched Google, AI Overview "gumboots nz": 1. Skellerup, 2. Muck Boot, 3. Boonies, 4. Bogs - Searched Google, AI Overview "waterproof boots nz": 1. Bogs Not named in any answer: Hunter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gumboot brands in September 2026? - In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%. - Hunter’s share of searches among gumboot brands in New Zealand has gained ground for 3 months in a row, from 5.5% to 9.4% in September 2026. ## Month by month | Month | Boonies estimated searches | Boonies Share of Search | Boonies rank | Hunter estimated searches | Hunter Share of Search | Hunter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 4% | 5 | 440 | 6.8% | 3 | | Nov 2025 | 260 | 5.2% | 4 | 400 | 8% | 3 | | Dec 2025 | 210 | 3.9% | 5 | 760 | 14.2% | 3 | | Jan 2026 | 210 | 3.6% | 5 | 670 | 11.6% | 3 | | Feb 2026 | 170 | 3% | 5 | 490 | 8.6% | 3 | | Mar 2026 | 390 | 4.2% | 5 | 660 | 7.1% | 3 | | Apr 2026 | 590 | 3.7% | 5 | 910 | 5.7% | 3 | | May 2026 | 720 | 4.9% | 4 | 800 | 5.4% | 3 | | Jun 2026 | 880 | 6.1% | 3 | 780 | 5.5% | 4 | | Jul 2026 | 720 | 5.8% | 4 | 890 | 7.2% | 3 | | Aug 2026 | 480 | 4.9% | 4 | 890 | 9.1% | 3 | | Sep 2026 | 390 | 5.5% | 4 | 670 | 9.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boonies’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boonies**: Measured on the search terms “boonies gumboots” and “boonies gumboots nz”, summed into one figure. - **Hunter**: Measured on the search terms “hunter gumboots”, “hunter io”, “hunter rubber boots” and “hunter wellies”, summed into one figure. - [Boonies profile](/demand/nz/brands/boonies) - [Hunter profile](/demand/nz/brands/hunter) - [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boonies or Hunter more popular in search? In September 2026, Hunter had more branded searches than Boonies among gumboot brands in New Zealand. Hunter had about 670 branded searches, while Boonies had 390. Hunter made up 9.4% of all gumboot brand searches we track, and Boonies accounted for 5.5%. ## Cite this page Brandwave. "Boonies vs Hunter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boonies-vs-hunter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boonies-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.