---
title: "BOON vs Tui Architecture: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BOON or Tui Architecture? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/boon-vs-tui-architecture"
publisher: "Brandwave"
---

# BOON vs Tui Architecture: Which is more popular by branded search in New Zealand?

Which is more popular in search, BOON or Tui Architecture? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BOON and Tui Architecture
- **Competitive set**: New Plymouth architecture firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BOON Share of Search**: 37%
- **Tui Architecture Share of Search**: 3.7%

## Which is more popular in search, BOON or Tui Architecture?

- In August 2026, BOON had more branded searches than Tui Architecture among new plymouth architecture firms in New Zealand. BOON was estimated to have 200 branded searches compared to Tui Architecture’s 20, and held a 37% Share of Search versus Tui Architecture’s 3.7%.
- BOON was ahead of Tui Architecture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BOON’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 29.8% to 37%, and its estimated monthly branded searches moved from 140 to 200.
- Across the 11 months ending August 2026, Tui Architecture’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 4.3% to 3.7%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand new plymouth architecture firms in August 2026?

- In August 2026, BOON overtook Architect People to take the highest estimated Share of Search among new plymouth architecture firms in New Zealand, at 37%.
- In August 2026, Tui Architecture gained estimated Share of Search among new plymouth architecture firms in New Zealand, from 2.1% to 3.7%.

## Month by month

| Month | BOON estimated searches | BOON Share of Search | BOON rank | Tui Architecture estimated searches | Tui Architecture Share of Search | Tui Architecture rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 29.8% | 2 | 20 | 4.3% | 4 |
| Nov 2025 | 130 | 37.1% | 1 | 10 | 2.9% | 5 |
| Dec 2025 | 100 | 37% | 2 | 10 | 3.7% | 5 |
| Jan 2026 | 140 | 45.2% | 1 | 10 | 3.2% | 5 |
| Feb 2026 | 140 | 31.8% | 1 | 10 | 2.3% | 5 |
| Mar 2026 | 110 | 19.6% | 2 | 20 | 3.6% | 5 |
| Apr 2026 | 130 | 29.5% | 2 | 20 | 4.5% | 5 |
| May 2026 | 120 | 22.2% | 2 | 10 | 1.9% | 5 |
| Jun 2026 | 160 | 32.7% | 2 | 10 | 2% | 5 |
| Jul 2026 | 160 | 34% | 2 | 10 | 2.1% | 5 |
| Aug 2026 | 200 | 37% | 1 | 20 | 3.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BOON’s and Tui Architecture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BOON**: Measured on the search terms “boon architects” and “boon new plymouth”, summed into one figure.
- **Tui Architecture**: Measured on the search term “tui architecture”.

- [BOON profile](/demand/nz/brands/boon)
- [Tui Architecture profile](/demand/nz/brands/tui-architecture)
- [All new plymouth architecture firms in New Zealand](/demand/nz/categories/nz-new-plymouth-architecture-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BOON or Tui Architecture?

In August 2026, BOON had more branded searches than Tui Architecture among new plymouth architecture firms in New Zealand. BOON was estimated to have 200 branded searches compared to Tui Architecture’s 20, and held a 37% Share of Search versus Tui Architecture’s 3.7%.

## Cite this page

Brandwave. "BOON vs Tui Architecture: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boon-vs-tui-architecture

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boon-vs-tui-architecture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.