--- title: "Bookme vs Groupon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bookme or Groupon? Compare estimated monthly branded-search demand and Share of Search inside the Deal and voucher sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bookme-vs-groupon" publisher: "Brandwave" --- # Bookme vs Groupon: Which is more popular by branded search in New Zealand? Which is more popular in search, Bookme or Groupon? Compare estimated monthly branded-search demand and Share of Search inside the Deal and voucher sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bookme and Groupon - **Competitive set**: Deal and voucher sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bookme Share of Search**: 34.4% - **Groupon Share of Search**: 1.8% ## Which is more popular in search, Bookme or Groupon? - In August 2026, Bookme had more branded searches than Groupon among deal and voucher sites in New Zealand. Bookme was estimated to have 33.3K branded searches compared to Groupon’s 1.7K, and held a 34.4% Share of Search versus Groupon’s 1.8%. - Bookme was ahead of Groupon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand moved from 27.5% to 34.4%, and its estimated monthly branded searches moved from 40.6K to 33.3K. - Across the 11 months ending August 2026, Groupon’s estimated Share of Search among deal and voucher sites in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 2.7K to 1.7K. ## How did search popularity change for New Zealand deal and voucher sites in August 2026? - In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%. - In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand. ## Month by month | Month | Bookme estimated searches | Bookme Share of Search | Bookme rank | Groupon estimated searches | Groupon Share of Search | Groupon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.6K | 27.5% | 2 | 2.7K | 1.8% | 5 | | Nov 2025 | 34.7K | 42.1% | 1 | 2.7K | 3.2% | 4 | | Dec 2025 | 50.2K | 52.4% | 1 | 3K | 3.1% | 4 | | Jan 2026 | 69.2K | 63.8% | 1 | 3K | 2.7% | 4 | | Feb 2026 | 39.6K | 57.2% | 1 | 2K | 2.9% | 4 | | Mar 2026 | 38.6K | 36% | 2 | 1.7K | 1.6% | 5 | | Apr 2026 | 47.2K | 41.8% | 2 | 1.7K | 1.5% | 5 | | May 2026 | 39.5K | 37.5% | 2 | 1.7K | 1.6% | 5 | | Jun 2026 | 33.3K | 34.2% | 2 | 1.5K | 1.6% | 5 | | Jul 2026 | 40.9K | 35.1% | 2 | 2.1K | 1.8% | 4 | | Aug 2026 | 33.3K | 34.4% | 2 | 1.7K | 1.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bookme’s and Groupon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bookme**: Measured on the search terms “bookme”, “bookme accommodation”, “bookme butterfly creek”, “bookme co nz”, “bookme crystal mountain”, “bookme deals”, “bookme discount”, “bookme doubtful sound”, “bookme gift voucher”, “bookme ice skating”, “bookme mt cook”, “bookme near me”, “bookme nz”, “bookme online”, “bookme skydive”, “bookme voucher”, “butterfly creek bookme”, “snowplanet bookme” and “wai o tapu bookme”, summed into one figure. - **Groupon**: Measured on the search terms “groupon”, “groupon com”, “groupon couple massage”, “groupon deals”, “groupon discount”, “groupon massage deals”, “groupon near me”, “groupon nz” and “groupon vouchers”, summed into one figure. - [Bookme profile](/demand/nz/brands/bookme) - [Groupon profile](/demand/nz/brands/groupon) - [All deal and voucher sites in New Zealand](/demand/nz/categories/nz-deal-and-voucher-sites): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bookme or Groupon? In August 2026, Bookme had more branded searches than Groupon among deal and voucher sites in New Zealand. Bookme was estimated to have 33.3K branded searches compared to Groupon’s 1.7K, and held a 34.4% Share of Search versus Groupon’s 1.8%. ## Cite this page Brandwave. "Bookme vs Groupon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bookme-vs-groupon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bookme-vs-groupon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.